Google appears to be testing the search phrases insights report for responsive search advertisements. Search phrases insights aid you perceive how your clients are looking out and fascinating with your online business on Google.
Georgi Zayakov noticed this and posted some screenshots of this on LinkedIn (hat tip by way of PPC Information Feed) – he stated, “Google now teams the search phrases that set off your RSAs into intent-based classes and subcategories – even these hidden within the basic report attributable to privateness thresholds. You get aggregated metrics like conversions, CTR, search quantity and extra, together with month-over-month traits to determine rising themes.”
Right here is a kind of screenshots:
You may find the search time period insights report inside the RSA asset particulars view – and it may have an actual influence on the way you optimise artistic, key phrases and price range.
One other harbinger of the top of key phrases as we all know them? #ppcchat https://t.co/Gf8MQI60Vo
— Melissa L Mackey (@beyondthepaid) July 30, 2025
Discussion board dialogue at LinkedIn.
