On Friday we reported that Google Search was eradicating the power to point out 100 search outcomes per web page. And now, we’re seeing lots of people discover that their Google Search Console efficiency stories are displaying huge adjustments with the information.
I did attain out to Google for a touch upon the 100 outcomes per web page change however haven’t heard again if it is a bug or a characteristic. I am going to preserve you posted on that.
Brodie Clark I believe was the primary to note the change and he posted on Sunday on X and LinkedIn about it. He seen {that a} “noticeable decline in desktop impressions, leading to a pointy improve in common place,” as he wrote. “Both method, in case you’ve simply checked GSC and are noticing a big drop to total impressions up to now couple of days of knowledge, you are not alone – we’ll doubtless know extra on this quickly so keep tuned,” he added.
Here’s a pattern chart however lots of people are noticing the identical sample:
The speculation is that scraper instruments that always use the 100 web page parameter characteristic are not in a position to work due to this variation, and thus, Search Console information is severely impacted. These third occasion monitoring instruments are largely damaged:
Cautious with the Google rank monitoring instruments – looks like many could also be having problem associated to this variation https://t.co/Rw7baTLeoK
— Barry Schwartz (@rustybrick) September 14, 2025
Then Brodie posted on his weblog asking if the nice decoupling was mistaken or not primarily based on these insights? It’s price a deep learn on Brodie’s website…
Here’s a chart Brodie shared as an example this:
I did attain out to Google’s PR group and likewise John Mueller and Daniel Waisberg for readability on this (over right here) – so once I hear again, I am going to let you understand.
