Google has now formally confirmed that Google Search Console is counting AI Mode information. Google mentioned, “AI Mode is now counting in the direction of totals in Search Console.” We noticed this when AI Mode went totally reside within the US late final week, which Google introduced would occur at I/O. Google additionally instructed us that AI Mode is coming to Search Console however not in a means the place we will phase it out.
Google up to date two paperwork with this alteration, the Search Console impressions/clicks assist doc. They added this new part that describes that the info is lumped along with the primary information.
Here’s what Google wrote:
AI Mode expands on AI Overviews to point out a extra interactive AI-powered response with hyperlinks to net assets that assist the data or direct the person to view related webpages. AI Mode teams the person’s query into subtopics and searches for every one concurrently, and customers can go deeper.
- Click on: Clicking a hyperlink to an exterior web page in AI Mode counts as a click on.
- Impression: Customary impression guidelines apply.
- Place: Place in AI Mode follows the identical methodology as a Google Search outcomes web page. Usually, carousel and picture blocks inside AI Mode are calculated utilizing the usual place guidelines for these components.
If a person asks a follow-up query inside AI Mode, they’re basically performing a brand new question. All impression, place, and click on information within the new response are counted as coming from this new person question.
Notice: Search Console would not embrace information from experiments in Search Labs, as these experiments are nonetheless in energetic growth.
In order that was added and Google additionally up to date the AI options doc. They eliminated this line, “(Notice: AI Mode reporting is not reside in Search Console but, however we anticipate this quickly as a part of the AI Mode rollout.)” and made a small change the place it says “how varied Search options are counted” and altered it to “how AI Overviews and AI Mode are counted.”
As we lined final Friday, some noticed information from AI Mode flowing into Search Console since late final week:
Confirming that non-labs AI Mode clicks are recorded in GSC.
I simply bought the non-labs model yesterday. If I hadn’t turned labs off, it nonetheless would not be recorded.
Some estimates put this at 1%+ of searches, all of whose clicks have not been recorded for practically a month now… pic.twitter.com/u3WT95DTW9
— Patrick Stox (@patrickstox) June 12, 2025
So now it’s official.
As Glenn Gabe mentioned on X, “Google will not be grouping all hyperlinks collectively as a block. Every itemizing may have its personal place. Then hyperlinks inside carousels and picture packs inside AI mode will likely be grouped collectively (like they’d within the default SERPs). Additionally, follow-up questions will likely be like recent queries, so place will likely be begin over from 1. That is all nice, however good luck attempting to determine this out in GSC. We now have the 10-blue hyperlinks, featured snippets, AIOs, and now AI Mode all grouped collectively within the efficiency reporting underneath Net Search. Yikes.”
OK, it is official. AI Mode involves GSC. Google simply up to date its documentation about this. And like @patrickstox noticed, Google will not be grouping all hyperlinks collectively as a block. Every itemizing may have its personal place. Then hyperlinks inside carousels and picture packs inside AI mode will likely be… https://t.co/ZA9roMNKlu
— Glenn Gabe (@glenngabe) June 16, 2025
Critically, good luck attempting to glean insights from the net efficiency reporting……. pic.twitter.com/sXOQPtfAk2
— Glenn Gabe (@glenngabe) June 16, 2025
Brodie Clark additionally dug in to substantiate AI Mode information is in Search Console.
John Mueller from Google tried to defend this on Bluesky by saying:
Counting positions is difficult (there isn’t any goal method to map x/y/time to a 1D place), I think about it’s going to evolve over time. Close to similar web page/web site on the serps: the topmost place is at all times used, like with “conventional” serps.
Have enjoyable attempting to trace these…
Discussion board dialogue at X.
