AI is making a mark in advertising and marketing, safety, and buyer expertise, in response to a brand new Google Cloud report, which surveyed 3,500 senior leaders at world firms to discover a clear use case for AI — and work out if leaders had seen a return on their AI investments.
Every chief surveyed works for a enterprise that earns at the least $10 million in annual income, has at the least 100 staff, and leverages generative AI. Nearly all of respondents (55%) indicated that AI was a helpful advertising and marketing instrument, serving to them with duties like knowledge evaluation, content material technology, and modifying. Practically 60% of executives at media and leisure companies indicated that AI had a constructive affect on their advertising and marketing efforts.
Safety was additionally an space the place AI was helpful to executives, in response to the report. AI safety instruments fight cyberthreats by robotically detecting intruders and analyzing incidents. Virtually half of executives (49%) stated within the survey that AI helped with cybersecurity. Of that group, 53% said that AI had diminished the variety of safety incidents reported of their organizations.
Executives additionally discovered that AI improved buyer expertise. Near 62% of leaders stated that AI had enabled them to ship higher customer support, a rise from 59% of respondents who answered the identical survey in 2024. Three in 4 leaders stated buyer satisfaction improved because of AI this yr.
The survey additionally sought to uncover whether or not AI had delivered a powerful return on funding for organizations. Solely 40% of respondents said that AI had instantly precipitated income development for his or her firms, however 70% stated that AI had made staff extra productive.
Google Cloud’s VP of International Generative AI, Oliver Parker, wrote that the report indicated that AI hype in organizations is calming down.
“The dialog has shifted to worth,” he wrote.
The report’s findings distinction with analysis revealed final month by MIT, which discovered that although U.S. companies have invested as much as $40 billion in AI altogether, the overwhelming majority (95%) have but to see a return on their investments or an affect on earnings.
AI is making a mark in advertising and marketing, safety, and buyer expertise, in response to a brand new Google Cloud report, which surveyed 3,500 senior leaders at world firms to discover a clear use case for AI — and work out if leaders had seen a return on their AI investments.
Every chief surveyed works for a enterprise that earns at the least $10 million in annual income, has at the least 100 staff, and leverages generative AI. Nearly all of respondents (55%) indicated that AI was a helpful advertising and marketing instrument, serving to them with duties like knowledge evaluation, content material technology, and modifying. Practically 60% of executives at media and leisure companies indicated that AI had a constructive affect on their advertising and marketing efforts.
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