Google’s John Mueller as soon as once more instructed SEOs to cease utilizing the Google Indexing API for unsupported content material varieties. The Google Indexing API is supported for job postings and dwell stream content material and nothing else, however but many nonetheless attempt to use it for different kinds of content material.
John Mueller posted on Bluesky saying, “We see numerous spammers misuse the Indexing API like this, so I would advocate simply sticking to the documented & supported use-cases.”
He then doesn’t mean there will likely be a penalty however fairly, politely asks to make use of this just for the supported content material varieties. He wrote, “Will your website get penalized? I’d simply use it correctly, or not use it.”
“If we needed to counsel that individuals may use it regardless, we might doc it as such,” he added.
Right here is that put up:
We see numerous spammers misuse the Indexing API like this, so I would advocate simply sticking to the documented & supported use-cases. Will your website get penalized? I’d simply use it correctly, or not use it. If we needed to counsel that individuals may use it regardless, we might doc it as such.
— John Mueller (@johnmu.com) Could 23, 2025 at 10:10 AM
As a reminder, final September, Google posted a warning about spam detection for the Google Indexing API. Additionally, John Mueller of Google mentioned most websites wrongfully utilizing the indexing API are spammy anyway. As a reminder, the Google Indexing API ought to simply be used for job postings and dwell stream content material – nothing else. Google has mentioned if you happen to use it for different functions it will not work. Many who’ve tried it over time mentioned it really works to get your content material listed quick however then it drops out of the index rapidly after.
Discussion board dialogue at Bluesky.
