Google Adverts rolled out a beta characteristic that lets app entrepreneurs apply Seasonality Changes to Sensible Bidding, giving advertisers extra management throughout brief, high-impact occasions like flash gross sales or product launches.
Why we care. App campaigns usually see sharp conversion swings throughout promotions, however Sensible Bidding sometimes learns reactively. This beta offers them the power to proactively enhance bids throughout predictable conversion spikes, guaranteeing they seize most worth from short-term promotions and keep away from leaving income on the desk.
The way it works:
- Works throughout all App marketing campaign bid methods.
- Finest for brief, intense durations (1–7 days).
- Not meant for minor fluctuations (Sensible Bidding already accounts for these).
Backside line. Advertisers now have a lever to stop missed alternatives throughout important promotional home windows, making Sensible Bidding extra predictable when the stakes are highest.
First seen. This was introduced by Qais Haddad, senior app progress supervisor at Google, on LinkedIn.
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