Again in November 2021, it started sending some searchers to translated variations of webpages by the search outcomes. Google then in Might 2022 began to report on how usually this occurred inside Search Console. So after I noticed a Google consultant say they’re wanting into an “challenge” round this and “at present investigating it” I raised my eyebrows.
A thread on Reddit complains about this habits – the one that posted wrote:
When Google’s show language is ready to Vietnamese, upon clicking on some English outcomes they are going to be redirected to Google Translate as an alternative. I did not activate this function nor there’s a option to flip it off. I did not ask for this. Additionally please return the site visitors to the unique web sites. They did the arduous work, not you Google.
He additionally shared a video of this taking place:
From what I perceive, that is regular habits however a Google assist consultant responded:
Thanks for bringing this to our consideration. We’re conscious of the problem you’ve got described and wish to guarantee you that our crew is at present investigating it.
Dwayne Cubbins who reported on this primary and notified me of this on X shared that there was a rise on this Google habits.
He cited Metehan Yesilyurt who posted particulars of this weeks in the past on X:
1️⃣ In nations the place local-language content material is skinny, Google is now injecting translated English pages (by way of Google Translate) immediately into AI Overviews (AIOs).
These hyperlinks don’t go to the unique web site. They route by Google’s https://t.co/x4YV4y8hLz area — a proxy layer. pic.twitter.com/cfQFLsADcy
— Metehan Yesilyurt (@metehan777) Might 27, 2025
Metehan shared it with me then and I had it in my publication, I simply thought this was regular habits. You’ll be able to see his full write up over right here.
So possibly Google is now wanting into this as a problem or possibly the Googler who replied did not know this isn’t a bug however a function?
I’m not certain.
Discussion board dialogue at Reddit.
Replace: This will have been fastened already for a while based on Glenn Gabe:
Google carried out a change to repair the translate scenario the place it was driving site visitors to its personal subdomain versus the third-party web site. That is what @erik_sarissky and @patrickstox have been speaking about just a few weeks in the past. Glad Google fastened that… it wasn’t proper. pic.twitter.com/kxuSkHjz6d
— Glenn Gabe (@glenngabe) June 20, 2025
