Google is rolling out a brand new characteristic for Google Enterprise Profiles named What’s Occurring. This characteristic is for bars or eating places to raised promote occasions, offers, and specials prominently on the high of their Google Enterprise Profile.
You possibly can promote issues like “As we speak’s Particular” or “Stay Music on Saturday” and so forth straight in your Google native listings inside Google Search.
The cool half is that you would be able to not solely put up these utilizing Google Posts in Google Enterprise Profile updates however they will additionally sync from Fb, Instagram and/ or X profiles, mechanically.
Here’s what it appears like:
Lisa Landsman from Google wrote on LinkedIn:
We’re excited to announce a brand new approach for eating places and bars to focus on occasions, offers, and specials prominently on the high of your Google Enterprise Profile. “What’s Occurring” places your well timed updates, like “As we speak’s Particular” or “Stay Music on Saturday,” entrance and middle, driving instant engagement.
To be eligible to look on this new area, share What’s Occurring at your online business through Google Posts or join your Fb, Instagram and/ or X profiles to your GBP for automated syncing.
This characteristic is first launching for single location food and drinks companies within the US, UK, AU, CA, NZ on cell.
Here’s a GIF of it in motion:
Observe, Google Posts will not be new, however the placement is new.
