Google appears to be flip-flopping between calling it Google Posts and Google Updates inside Google Enterprise Profiles. When a enterprise proprietor desires to put up an announcement of types on their Google native itemizing, they’ll click on “Add replace” or now “Posts” with a plus-sign.
I consider Google has modified between the 2 texts a number of occasions over time, and I believe cellular was completely different possibly within the Google Maps app? I overlook over time.
However only a couple weeks in the past, it was exhibiting “add replace”:
And now it’s exhibiting “Posts”:
This was noticed by Syed M. Amir Hassan who posted about this on X – it’s simply a reputation change, I do not see any performance modifications…
Simply seen the characteristic beforehand often called “Updates” in Google Enterprise Profile has been renamed to “Posts”.
cc: @JoyanneHawkins, @rustybrick @DarrenShaw_ @ColanNielsen pic.twitter.com/mBOzpJfuBx
— Syed M. Amir Hassan (@SyedMAmirHassa1) June 12, 2025
Discussion board dialogue at X.