John Mueller from Google considerably/kinda made a remark, lastly, on the impression reducing with the typical place rising inside the Search Console stories. This got here after Google dropped the 100 outcomes per web page perform, ensuing within the third-party instruments completely changing into a multitude.
Replace: At 5:30 pm, Google responded with a press release, which I added under.
As a reminder, many, not all, however many, are seeing a noticeable decline in desktop impressions, leading to a pointy improve in common place. Many speculate that is being we’re now not seeing scraper instruments inject pretend impressions and key phrases into Google Search Console by faking searchers.
However we do not know for certain, since Google has not commented – regardless of me reaching out quite a few instances to Google’s comms staff and to our Google associates on social.
John Mueller from Google type of commented on Bluesky this morning, he stated:
Perhaps the actual impressions had been the chums we made alongside the best way.
I could also be taking his remark fallacious, however the authentic publish was from Preeti Gupta who wrote:
I had a great run, people. Gotta pack my luggage and transfer to the mountains lol
Right here is that publish:
I had a great run, people. Gotta pack my luggage and transfer to the mountains lol
/s
— Preeti Gupta (@ilovechoclates.bsky.social) September 18, 2025 at 3:12 AM
Right here is John’s reply:
Perhaps the actual impressions had been the chums we made alongside the best way.
— John Mueller (@johnmu.com) September 18, 2025 at 4:34 AM
I assume these weren’t “actual impressions”?
Discussion board dialogue at Bluesky.
Replace: At 5:30 pm ET, I lastly bought a press release from a Google spokesperson. Google advised me:
Using this URL parameter is just not one thing that we formally help.
