Google blocked 5.1 billion advertisements and suspended greater than 39.2 million advertiser accounts in 2024, in response to its 2024 Advertisements Security Report launched this week.
The corporate says the rising enforcement exercise is brought on by the rising menace of AI-generated content material, impersonation scams, and abuse of its advert platform.
Specifically, Google highlighted the usage of generative AI instruments to create deepfake video impersonations of celebrities and public figures to advertise scams, which within the BleepingComputer expertise are generally funding and cryptocurrency scams.
Because of this, Google says it completely suspended over 700,000 advertiser accounts for coverage violations associated to AI-driven impersonation scams.
“To combat again, we rapidly assembled a devoted group of over 100 specialists to research these scams and develop efficient countermeasures, reminiscent of updating our Misrepresentation coverage to droop advertisers that promote these scams,” explains Google’s 2024 Advertisements Security Report.
“Because of this, we have been capable of completely droop over 700,000 offending advertiser accounts. This led to a 90% drop in experiences of this sort of rip-off advert final yr. Whereas we’re inspired by this progress, we proceed to work to forestall these scams.”
Whereas AI could also be driving elevated scams and malicious ads, Google additionally credit it for serving to determine and implement its insurance policies on writer pages.
In 2024, the corporate added over 50 enhancements to its machine-learning fashions to assist detect new threats earlier than customers may report them.
Along with advertiser suspensions, Google eliminated or blocked advertisements throughout quite a few classes:
- 193.7 million for monetary companies
- 146 million for playing and game-related
- 122.5 million for grownup content material
- 104.8 million for healthcare
The corporate additionally enforced its advert insurance policies towards publishers, issuing coverage violations towards 1.3 billion internet pages and 220,000 writer websites.
Election-related promoting additionally noticed a rise in 2024, with the corporate verifying 8,900 new election advertisers and eradicating 10.7 million election advertisements from unverified accounts
