Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT typically give shoppers completely different model suggestions – a possible warning signal for entrepreneurs chasing AI visibility – in accordance with a brand new BrightEdge evaluation.
The large image. ChatGPT and Google’s AI Mode and AI Overviews disagreed on model suggestions practically two-thirds of the time (61.9%), in accordance with BrightEdge’s evaluation of tens of 1000’s of an identical prompts.
By the numbers. Simply 33.5% of queries included manufacturers throughout all three platforms, and solely 4.6% had no manufacturers talked about wherever. Different key findings:
- Google AI Overviews dominate: Google’s AI Overviews surfaced manufacturers in 36.8% of queries, whereas ChatGPT led in simply 3.9%.
- Model density: Google AI Overviews averaged 6.02 manufacturers per question, greater than 2.5x larger than ChatGPT’s 2.37 and much forward of AI Mode’s 1.59.
- Silence charges: ChatGPT supplied no model mentions in 43.4% of queries. Google AI Mode stayed silent 46.8% of the time, in comparison with simply 9.1% for AIO.
The quotation paradox. The research additionally uncovered stark variations in quotation habits:
- ChatGPT mentions greater than it cites, with 3.2x extra model mentions (2.37) than citations (0.73).
- Google AI Overviews cites excess of it mentions (14.30 citations vs. 6.02 mentions).
- Google AI Mode exhibits a fair larger hole — 6x extra citations than mentions (9.49 vs. 1.59).
This information could counsel that ChatGPT’s responses lean closely on its coaching patterns, whereas Google emphasizes seen supply attribution.
The place platforms align. The uncommon moments of name alignment trusted question intent:
- Evaluate queries: 80% same-brand settlement.
- Purchase queries: 62%.
- The place queries: 38%.
- Greatest queries: 23%.
Business breakdown. Disagreement charges additionally assorted by sector:
- Healthcare: 68.5%
- Training: 62.1%
- B2B Tech: 61.7%
- Finance: 57.9%
- Ecommerce: 57.1% (lowest)
Why we care. For manufacturers, these findings spotlight a risky AI panorama the place visibility is way from assured – and sometimes inconsistent. As BrightEdge notes, the fragmentation creates “large untapped visibility alternatives” for corporations optimizing for generative search.
The report. ChatGPT vs Google AI: 62% Model Advice Disagreement
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