Google is testing grouping the favicons from the websites from advertisers on the prime of the sponsored outcomes, on the fitting aspect of the sponsored label. That is a part of when Google has the bigger sponsored label and teams expandable sponsored advertisements beneath.
The favicons appear to be how Google reveals favicons within the AI Overviews citations part.
This was noticed by Brodie Clark who posted screenshots on X and on SERP alerts – right here is a type of screenshots:
Listed below are extra:
Google is exhibiting grouped collectively favicons on the prime of the sponsored outcomes unit on cellular. That is similar to how citations show inside AI overviews, making advertisements much less distinct from natural listings. Particulars: https://t.co/gTAUCQ996u pic.twitter.com/zgmTsldgh0
— SERP Alert ⚡️ (@SERPalerts) July 30, 2025
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