As a reminder, Google dropped its unofficial assist of displaying 100 search outcomes per web page, which precipitated points for third celebration monitoring instruments and even Search Console itself. The idea with Search Console is that the scrapers have been injecting synthetic knowledge into Google and thus the reporting. However is identical taking place with Google Adverts reporting?
Vanessa Fox requested on Bluesky “If GSC impressions have been inflated, was this additionally inflating Google Adverts key phrase instrument search volumes?” Good query, so I requested the PPC neighborhood and it appears general, the reply is not any? A minimum of for many.
Listed below are the responses:
Not seeing this in PPC accounts. Here’s a chart of a number of accounts merged: pic.twitter.com/pTJXv4PUHr
— Joe (@theJoeShmow) September 22, 2025
i’d assume this may affect the key phrase planner earlier than the rest and solely because the unintended penalties of eradicating n=100 is felt.
I’ve already canceled 2 SEMrush accounts for shoppers who’ve requested me.
Let’s say it was 20, that might be 20+ much less searches a month…— Drew Cannon (@Dcdigitalpro) September 22, 2025
probably for this model – noticed round an 8% lower week over week in obtainable impressions (Impr / Impr. Share) which is nicely over what we might usually anticipate even with seasonality. + CTR improved which might point out the next % of human vs bot searches. pic.twitter.com/oCNsBEK9IO
— Greg (@PPCGreg) September 25, 2025
Impressions for our accounts are following regular patterns, no adjustments noticed right here #ppcchat
— Melissa L Mackey (@beyondthepaid) September 25, 2025
We have now not see that but, nor would I anticipate it as a result of Google advertisements can nonetheless revenue off that knowledge for impression primarily based campaigns, like impression share campaigns
— Zack Bowlby (@ROIAmplifiedCEO) September 25, 2025
Similar right here…much less site visitors low high quality leads
— Natasha Kaurra | Paid Adverts + CRO + PPC Whitelabel (@semexpertnav) September 28, 2025
I did attempt to ask Ginny Marvin, Google’s Adverts Liaison, however didn’t hear again but:
possibly cc @adsliaison.bsky.social – any touch upon this?
— Barry Schwartz (@rustybrick.com) September 22, 2025 at 1:46 PM
Makes you surprise if Google Adverts has higher strategies to weed out these things than Search Console?
Discussion board dialogue at Bluesky and threads above.
