Google Adverts appears to be rolling out full placement reporting for the Search Accomplice Community (SPN). This can be a function advertisers have been begging and praying for, for in all probability 20 years now. It is possible for you to to see precisely the place your adverts are showing on with a listing of all SPN websites your campaigns served on, together with impression information for every website.
Many advertisers have been in the dead of night, not figuring out which SPN website served their adverts. Many advertisers thus determined to disable adverts on the Search Accomplice Community as a result of lack of transparency. However now Google will inform you precisely the place your adverts have been served, in the event that they acquired impressions and clicks; throughout websites, search companions and apps.
Google posted this over right here and wrote:
Full placement reporting for the Search Accomplice Community (SPN) is now accessible for Search, Procuring, and App campaigns. This extremely impactful function straight addresses advertiser suggestions by providing full transparency on the place your adverts run, together with impression information on the website degree. This reporting perception offers you with enhanced management and the power to higher perceive how Search Adverts are distributed throughout SPN.
Google defined, “Much like placement reporting for Efficiency Max campaigns, now you can decide precisely the place your adverts are showing on the SPN for all of your Search, Procuring and App campaigns.”
This new report will present a listing of all Search Accomplice Community websites your campaigns served on, together with impression information for every website.
Listed below are the “advantages” Google listed:
- Full Transparency: Achieve clear insights into each website the place your adverts are serving on the SPN.
- Enhanced Management: Use the location and impression information to make extra knowledgeable selections and align along with your model’s suitability wants.
- Optimized Efficiency: With this new transparency, you may higher optimize placements for stronger marketing campaign outcomes.
This could be the report – as PPCGreg famous, “Create a report with “Content material Suitability” because the column. It will present which webpages and YT Channels you are exhibiting SPN adverts on.”
I feel that is it?
Create a report with “Content material Suitability” because the column. It will present which webpages and YT Channels you are exhibiting SPN adverts on.
Then you may exclude sure ones on the content material suitability web page. https://t.co/Z0yY3p5pJo pic.twitter.com/yap5bewNdm
— Greg (@PPCGreg) August 19, 2025
This was first noticed by Anthony Higman who posted this:
Though this additionally makes me nervous. As a result of they saying for search, app and purchasing campaigns. Watch now they gonna discontinue these marketing campaign varieties or make them cease working and nonetheless no reporting on the ai marketing campaign varieties the place we’ll all be pushed LOL. I hope not, however…
— Anthony Higman (@AnthonyHigman) August 19, 2025
I imply, good step but additionally, it’s the PMax model: impression information solely.
— Mike Ryan (@mikeryanretail) August 19, 2025
