Ginny Marvin, Google’s Adverts Liaison, confirmed on X that advertisements can present above/beneath the AI Overviews or throughout the AI Overviews however not in each positions on the similar time. She wrote, “Your advert may set off to indicate both above/beneath AIO or inside AIO, however not each right now.”
As you realize, AI Overviews expanded to extra nations and Google launched AI Mode within the US, with that, Google additionally mentioned Adverts have been expanded in AI Overviews and testing in AI Mode.
Google even launched this new assist doc on AI Overviews and Google Adverts.
Ginny added:
As you be aware, on this situation, the precise match or broad match key phrase might be eligible to set off an advert above or beneath AIO, whereas solely the broad match could be eligible to set off an advert to indicate inside AIO. Since you could have an eligible match to indicate above/beneath AIO, that’s prioritized.
And if the precise and broad match key phrases are an identical and in the identical advert group and eligible to serve above/beneath the AIO, the narrower match kind (actual on this case) might be prioritized for the public sale as typical.
We all know Google permits to double serving advertisements, so perhaps that is a part of that?
Right here is Ginny’s publish on this:
Hello Yoav, Your advert may set off to indicate both above/beneath AIO or inside AIO, however not each right now.
As you be aware, on this situation, the precise match or broad match key phrase might be eligible to set off an advert above or beneath AIO, whereas solely the broad match could be eligible to…
— AdsLiaison (@adsliaison) Could 28, 2025
So do not anticipate to see the advert present up on the similar time in a number of areas inside or across the AI Overviews in Google Search.
Discussion board dialogue at X.
