Google introduced the discharge of model 19.1 of its Google Adverts API, specializing in increasing capabilities for Demand Era, video campaigns, and Native Providers Adverts.
The small print. Google introduced the v19.1 launch of the Google Adverts API, sustaining backward compatibility for customers already on v19. Up to date consumer libraries and code examples might be revealed subsequent week.
- Demand Gen. New advert group-level Channel Controls for Demand Gen campaigns, plus enhanced Planning companies assist.
- Native Providers Adverts. Advertisers can now submit suggestions for leads via a brand new
LocalServicesLeadService.ProvideLeadFeedback()technique. - Video campaigns. Added metrics and segments for querying attain metrics with demographic adjustment, plus potential to retrieve Audio Adverts.
- Purchasing in Efficiency Max. Advertisers can now override model exclusions particularly for Purchasing advertisements inside Efficiency Max campaigns.
- Conversions. New potential to set
google_ads_conversion_customerwhen creating clients.
Why we care. The brand new advert group-level Channel Controls for Demand Gen campaigns present extra granular concentrating on choices, whereas the power to override model exclusions particularly for Purchasing advertisements in Efficiency Max campaigns permits for extra strategic flexibility.
Video advertisers achieve entry to enhanced demographic measurement capabilities, and native service companies can now present suggestions on results in enhance high quality. These enhancements collectively allow extra refined marketing campaign administration and optimization with out requiring main code adjustments.
What’s subsequent. To make use of any of the new options, advertisers should improve their consumer libraries and consumer code. The replace requires no coding adjustments for these already on v19.
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In regards to the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments via inspiring management each on company, consumer and advertising and marketing tech aspect.
She can also be a world speaker with a number of the phases she has introduced on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
