Google Advertisements is letting some advertisers add adverse key phrase lists to their Efficiency Max campaigns. That is regardless of Google’s very personal assist documentation particularly saying, “Unfavorable key phrase lists arenât obtainable to make use of in your Efficiency Max campaigns.”
I noticed this through Adriaan Dekker who posted on LinkedIn and credited Jeremy Younger and Alyssa Knab for recognizing this.
He shared this screenshot exhibiting these adverse key phrase lists within the PMax campaigns:
As Adrian identified, “I feel they need to not work, as a result of the documentation says the are usually not obtainable, however on this instance it appears like they’re…”
I’m not certain what’s going on right here, possibly it’s only a restricted take a look at?
Discussion board dialogue at LinkedIn.
