Google has launched the brand new model of Google Advertisements Editor, model 2.10. This model has over 20 new options, which is a number of a model replace for Google Advertisements.
Google Advertisements Editor is a free, downloadable utility for managing your Google Advertisements campaigns. The instrument goals to avoid wasting time and simplify bulk adjustments to your Google Advertisements campaigns.
Google launched model 2.9 in March 2025, then model 2.8 in November 2024, then earlier than that model 2.7 in June and Model 2.6 was launched in March 2024 and model 2.5 was launched in November 2023.
There are a ton of recent options in model 2.10, so right here they’re:
- Marketing campaign-level unfavourable key phrases in Efficiency Max: This enhancement empowers advertisers with a lot better management, permitting you to proactively exclude irrelevant search phrases on the Efficiency Max marketing campaign stage, immediately from the Editor atmosphere. The important thing profit is considerably improved focusing on precision in addition to enhanced advert relevance.
- Assist 9:16 pictures in Demand Gen picture adverts: Google Advertisements Editor now helps 9:16 portrait pictures. This new side ratio, along with current 4:5 choices, permits your visuals to completely match full-screen vertical advert placements, particularly on cellular units, serving to you seize extra consideration and ship extra visible expertise to your viewers.
- Desktop OS in machine focusing on: Google Advertisements Editor now permits you to specify Desktop OS on System focusing on, together with Linux, macOS, Home windows 10, and Home windows 11 platforms. This expanded functionality helps you attain extremely particular segments of desktop customers, making certain your promoting message resonates exactly with their working atmosphere.
- “Use deep linking” suggestion: This new model helps the “Use deep linking” suggestion. This characteristic helps you determine alternatives to enhance your app’s person expertise by leveraging deep hyperlinks, guiding customers on to related content material inside your app. A easy “Get Began” hyperlink inside Editor takes you to the Deep Hyperlink Affect Calculator to unlock this optimization.
- Touchdown Web page Preview for Demand Gen Video adverts: This new setting permits you to allow or disable a screenshot of your touchdown web page to be proven immediately inside your advert, providing you with a visible expectation and serving to you guarantee excellent alignment between artistic and vacation spot.
- Barcodes in Promotion belongings: Google Advertisements Editor has new extra fields for configuring barcodes and QR-codes, particularly: Barcodes, QR codes, Phrases and Circumstances textual content, and a Phrases and Circumstances URL on to their Promotion belongings in Google Advertisements Editor.
- Partial obtain for extensions: Google Advertisements Editor improved Partial Obtain for Extensions, permitting you to decide on particular extension sorts to obtain as an alternative of downloading the whole lot. This could pace up the syncing course of for big accounts once they solely have to work on a subset of information, making the workflow extra environment friendly and responsive.
- Search theme incrementality: Google Advertisements Editor now contains an “Incrementality” column within the Search Themes view, serving to you prioritize themes that genuinely develop your attain.
- Goal CPC bidding technique for Demand Gen campaigns: Google Advertisements Editor now helps the Goal CPC bidding technique for Demand Gen campaigns. This new choice permits you to set particular Price-Per-Click on targets at each the marketing campaign and advert group ranges, serving to you optimize for environment friendly visitors acquisition at your required value level.
- ADD_APP_CONVERSION_GOAL suggestion: Google Advertisements Editor now helps the “Add App Conversion Objectives to Campaigns” suggestion. When utilized, this characteristic helps guarantee your app campaigns are optimizing for essentially the most useful in-app actions by routinely enabling a shared conversion purpose as your account’s default.
- AI Max for Search campaigns: With the newest launch of Google Advertisements Editor, now you can make use of these superior AI options throughout your Search campaigns, particularly:
- AI Max toggle: A toggle to activate or flip off AI Max for Search campaigns.
- Expanded “Remaining URL enlargement”: Now accessible for Search campaigns (when AI Max is on), beforehand Efficiency Max solely.
- Advert group-level controls: Search time period matching (flip off or off), Model checklist inclusions and Location targets
- Function validation: Ensures textual content customization, last URL enlargement, model lists, and advert group-level location targets are solely usable with AI Max turned on.
- Advert Preview URLs in CSV/Sheets export: Google Advertisements Editor now contains Advert Preview URLs in export to Google Drive, each to your CSV and Google Sheets. This offers you the power to immediately preview the advert earlier than posting adjustments.
- Advert Preview for extra advert sorts:: Google Advertisements Editor now gives Advert Preview for extra advert sorts, together with responsive video adverts, Demand Gen adverts, and Demand Gen Video adverts. This enhancement permits you to visualize precisely how your creatives will seem to customers, making certain optimum presentation and decreasing potential errors.
- Hyperlink Checker instrument: The Hyperlink Checker instrument permits you to confirm the performance of touchdown URLs throughout your campaigns and a number of accounts. It effectively identifies damaged hyperlinks, shops response data globally to forestall redundant checks, and gives reviews with filtering and exporting capabilities that will help you successfully handle and deal with points.
- Streamlined marketing campaign development circulation: Editor v2.10 introduces a brand new characteristic that mirrors the front-end’s Efficiency Max marketing campaign development circulation, now together with AI-driven asset technology. You possibly can entry this streamlined expertise immediately from the “Add Marketing campaign” menu, by deciding on “Add Efficiency Max marketing campaign”. This goals to simplify and speed up the creation of Efficiency Max campaigns inside Editor, leveraging AI to assist generate artistic belongings.
- Goal Frequency 2.0: Google Advertisements Editor now helps Video Goal Frequency 2.0 campaigns, permitting you to construct and handle these superior model consciousness campaigns offline. This replace allows the usage of Multi-format adverts, together with Responsive Video adverts, which adapt to numerous YouTube placements. You possibly can effectively apply various video belongings in bulk, streamlining the setup of complete campaigns.
- Feed Gen for Demand Gen picture adverts: Editor v2.10 now helps Feed Gen (also called Adaptive advert layouts or Superbloom) as an opt-in/out setting for Demand Gen picture adverts. This characteristic permits you to management whether or not your picture adverts routinely adapt your structure to totally different placements for optimum efficiency. Throughout the Editor, you may effectively handle this setting throughout your Demand Gen campaigns, streamlining the method of deploying adaptable artistic.
- Platform opt-out for Efficiency Max: Google Advertisements Editor now permits for Platform opt-out inside Efficiency Max campaigns, offering better management over advert placements. You possibly can assign a -100% bid adjustment to particular machine classes, together with Desktop, Cell, Pill, and TV Screens. This allows environment friendly bulk administration of those exclusions, permitting you to exactly tailor Efficiency Max marketing campaign attain from the comfort of the Editor.
- Buyer Retention Purpose setting for Efficiency Max campaigns: Google Advertisements Editor now helps setting a Buyer Retention Purpose (also called a Reengagement or CRO purpose) immediately inside Efficiency Max campaigns. Just like the present New buyer acquisition (NCA) purpose, this characteristic permits you to optimize Efficiency Max campaigns particularly for retaining current clients. You possibly can effectively configure and handle this strategic goal in bulk by way of the Editor.
- “Generate vertical movies” help setting for Video Attain campaigns: This enhancement permits you to effectively apply the “Generate vertical movies” choice to Video Attain campaigns, enabling your video creatives to routinely adapt to vertical codecs for optimum show. Now you can simply handle this setting in bulk immediately inside the Editor.
- Lead kind non-obligatory questions setting: Google Advertisements Editor now helps designating sure questions inside lead kind extensions as non-obligatory. This new characteristic permits you to create extra versatile lead types. Throughout the Editor, you may effectively configure which questions are required or non-obligatory, streamlining lead kind setup and optimization.
That’s all!
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