Google will swap to a month-to-month launch cycle for the Google Advertisements API launch schedule. This may lead to extra frequent releases, with extra updates extra usually. This new launch schedule begins in 2026.
The brand new schedule. The brand new schedule can have three to 4 main releases and a number of other minor releases. That is the brand new schedule:
| Model | Deliberate Launch Kind* | Projected launch* | Projected sundown* |
| V23 | Main | January 2026 | February 2027 |
| V23_1 | Minor | February 2026 | February 2027 |
| V23_2 | Minor | March 25, 2026 | February 2027 |
| V24 | Main | April 2026 | Could 2027 |
| V24_1 | Minor | Could 2026 | Could 2027 |
| V24_2 | Minor | June 2026 | Could 2027 |
| V25 | Main | July 2026 | August 2027 |
| V25_1 | Minor | August 2026 | August 2027 |
| V25_2 | Minor | September 2026 | August 2027 |
| V26 | Main | October 2026 | November 2027 |
| V26_1 ** | Minor | November 2026 | November 2027 |
What Google stated. Here’s what Google wrote:
We are going to enhance the variety of main releases from 3 per yr to 4 per yr. The remaining releases shall be minor releases, solely including incremental new non-breaking options. We now have additionally adjusted the sundown schedules to keep away from additional model migrations that may burden the API builders. Every main launch will now be out there for one yr after the discharge.
With the brand new timeline, the tentative launch schedule for 2026 shall be as proven within the following desk. Please understand that these dates are solely estimates and could also be adjusted going ahead. Moreover, releases could also be added, eliminated, or switched between main and minor variations.
Sundown schedule. Google additionally its tentative sundown schedule for 2026:
| Model | Projected sundown* |
| V19 | February 2026 |
| V20 | June 2026 |
| V21 | August 2026 |
| V22 | October 2026 |
Why we care. In case you use the Google Advertisements API inside your personal customized software program or in a third-party software program software, you possibly can count on to have entry to extra options and modifications extra continuously.
This will assist you to handle your campaigns in additional methods in 2026.
Search Engine Land is owned by Semrush. We stay dedicated to offering high-quality protection of selling subjects. Until in any other case famous, this web page’s content material was written by both an worker or a paid contractor of Semrush Inc.
