Google’s documentation says advertisers can solely add 5,000 key phrases to a campaign-level unfavourable key phrase checklist. However one advertiser has reported efficiently including extra – elevating questions on whether or not it is a glitch or an unannounced replace.
Why we care. Unfavourable key phrase lists are important for advertisers, serving to them lower wasted spend and stop advertisements from displaying on irrelevant searches. The next restrict might be a welcome change for big accounts managing 1000’s of exclusions – however provided that Google confirms it’s intentional.
Driving the information. Stan Oppenheimer, paid search specialist at Dallas search engine optimization Canines, noticed a search marketing campaign with greater than 5,000 negatives (i.e. the printed restrict).
- Oppenheimer flagged the problem to Google, asking for clarification and for the official assist docs to be up to date.
Between the traces. If that is greater than a glitch, it might be a part of Google’s broader push to standardize marketing campaign limits throughout codecs. However the lack of readability leaves advertisers uncertain whether or not they can depend on the upper cap.
What’s subsequent. Till Google confirms, advertisers ought to proceed cautiously – and assume the official 5,000-word cap nonetheless applies to go looking campaigns.
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