Temu has now been lively in Europe for 2 years. In line with a latest survey by the Chinese language market, German clients stated that they’ve common saving of 27 % on purchases they positioned on Temu in 2024. And 41 % marvel why similar merchandise value extra on different platforms.
These knowledge come from Temu’s survey that was performed in January this 12 months. Along with Ipsos, a complete of three,000 internet buyers have been surveyed. Of that whole, 727 have been additionally clients of Temu. The respondents got here from the UK, Germany, France and Spain.
Causes to buy on Temu
In The UK, Temu clients stated that they saved 25 % in 2024. In France, clients stated that they saved 24 % with their purchases on the platform in 2024.
European buyers usually select to buy on Temu due to the low product costs on the platform. In the UK, this was the principle purpose for almost all of buyers (60 %) to start out shopping for on Temu. In France, that share was related (62 %).
In Spain, 54 % of shoppers stated that they began buying on Temu due to the low costs. The massive product vary on the platform was additionally usually talked about by clients in these international locations.
‘Low worth doesn’t essentially imply poor high quality’
A big majority of German buyers (75 %) stated that Temu gives good worth for cash. “This research reveals {that a} low worth doesn’t essentially imply poor high quality. Temu clients can select the extent of high quality they need, and they’re clearly happy with what they get”, stated Björn Ognibeni, co-founder of ChinaBriefs.io.
‘German Temu clients plan to spend the identical or more cash on the platform this 12 months’
”In consequence, 75 % of respondents really feel they get actual worth for his or her cash. It’s due to this fact not shocking that 69 % of German Temu clients plan to spend the identical or more cash on the platform in 2025.”
That sentiment was related in different international locations. In the UK, much more Temu clients stated that they obtained good worth for cash: 81 %. In France, the share was 78 %. In Spain, it got here to 80 %.
Harmful merchandise
Nonetheless, it ought to be famous that earlier analysis additionally proved that greater than 85 % of merchandise from worldwide marketplaces like Temu, Shein and AliExpress don’t adjust to European laws. Whereas clients are enthusiastic about decrease costs on these platforms, the merchandise they obtain are generally unsafe. Shein and Temu have promised to speculate extra in ensuring the merchandise on the platform are of enough high quality.
