AI-powered search is a brand new approach for customers to find merchandise. ChatGPT, Perplexity, Claude, Gemini, and even AI Overviews reply shopping-related questions immediately — no extra clicks required.
For manufacturers, that’s a double-edged sword. The excellent news is the potential for added publicity. The problem is changing natural search visitors (see the Semrush examine) and surfacing the corporate and its merchandise in these AI-generated solutions.
A rising set of generative engine optimization (GEO) instruments guarantees to repair this drawback by measuring and enhancing how merchandise and types seem within the responses.
Few GEO platforms provide SKU-level functionality — monitoring and optimizing particular person merchandise in AI solutions. Most deal with page-level optimization and citations, making it troublesome to bulk replace merchandise with optimized content material.
Nonetheless, I not too long ago evaluated over a dozen of those GEO platforms to see that are viable for small and mid-sized companies. Under are three suggestions with use instances, overviews, and limitations.
GEO Instruments for SMBs
Writesonic
Writesonic
Writesonic focuses on product web page optimization. It lets retailers rewrite and optimize (for genAI) particular person product pages or articles, to then publish on to Shopify, BigCommerce, or WordPress.
Right here’s the workflow:
- Determine goal pages. Manually choose SKUs with poor natural search visitors, utilizing Search Console, Shopify analytics, or different search engine marketing instruments.
- Analyze in Writesonic. Paste product web page content material into Writesonic or join by way of API.
- Optimize with content material metric. Edit the pages in actual time with Writesonic’s Content material Rating metric.
- Replace product pages. Export and publish optimized content material, together with metadata and formatting, to the ecommerce platform, conserving metadata and formatting intact.
Overview
- Pricing: Tiered plans begin at $49 monthly.
- Ease of use: Self-service, minimal studying curve.
- Integrations: Direct with WordPress; export for Shopify and BigCommerce.
- Content material optimization: Sturdy, with rewrites of product pages and articles.
Limitations
- Doesn’t floor underperforming SKUs by itself.
- No historic efficiency monitoring.
- No SKU-level aggressive benchmarking.
Peec AI
Peec AI
Peec AI supplies aggressive benchmarking, displaying retailers the place their merchandise and types seem in AI-generated solutions and the way they evaluate to rivals. Peec AI doesn’t (but) create or publish content material, however its SKU-level hole evaluation can information optimization.
To make use of:
- Determine visibility gaps. Monitor which prompts cite your model and merchandise, and people of rivals.
- Analyze rivals. Monitor competitor product visibility on the SKU stage for missed alternatives.
- Export information. Pull CSV recordsdata (or hyperlink by way of API) to feed into your search engine, content material, or analytics instruments.
- Refine on-page content material. Replace product pages in Shopify, BigCommerce, or different platforms, closing recognized gaps.
Overview
- Pricing: Tiered plans begin at €89 monthly ($103)
- Ease of use: Easy dashboards; fast begin.
- Integrations: No direct cart integrations.
- Content material optimization: Monitoring solely; no optimization instruments.
Limitations
- Doesn’t optimize or publish product content material.
Profound
Profound
Profound is primarily a measurement platform, monitoring how manufacturers seem throughout AI-powered search engines like google and yahoo. It doesn’t optimize or publish content material, but it surely affords deep discovery and measurement capabilities that may inform SKU-level technique.
To make use of:
- Determine visibility gaps. Use Profound’s dashboards to trace your merchandise, classes, or model in AI solutions.
- Analyze rivals. Benchmark in opposition to rivals to pinpoint missed alternatives and discover high-impact prompts to focus on.
- Floor associated prompts. Filter by geography, class, or matter to search out prompts that align together with your merchandise for potential conversions.
- Use insights to optimize content material. Export experiences or combine with analytics and search engine marketing instruments to information on-site optimization.
Overview
- Pricing: $499 monthly with customized plans obtainable.
- Ease of use: Coaching required to interpret totally.
- Integrations: No direct ecommerce cart integrations.
- Content material optimization: None. Focus is on measurement.
Limitations
- Doesn’t optimize or publish product content material.
Getting Began
Retailers don’t require costly instruments to enhance genAI visibility. To start out:
- Audit your presence. Use free trials or inexpensive instruments comparable to Peec AI to see how your merchandise seem in AI solutions.
- Determine high-intent prompts. Ask the genAI platforms, “Determine the most typical buyer questions on [product/category] by analyzing Reddit, Quora, product opinions, assist tickets, and boards.”
- Begin small. Choose a half-dozen merchandise and classes to trace month-to-month. Modify and broaden over time.
AI could produce first-time clients, however loyalty applications, electronic mail advertising, and standout service will deliver them again.
