In keeping with knowledge from Counterpoint Analysis, gross sales of the Galaxy A56 throughout its first seven weeks in the marketplace had been 12% greater than these of the Galaxy A55 throughout the identical interval final 12 months. This uptick stands out as a result of Samsung’s total smartphone gross sales in Western Europe fell by 11% year-over-year, whereas the regional market declined by solely 2%. In distinction, the Galaxy A55 had seen a 22% drop in gross sales in comparison with the A54, whilst Samsung’s complete gross sales rose by 8% throughout that point.
One doable clarification for the Galaxy A56‘s comparatively stronger begin is its inclusion of Galaxy AI options, a primary for Samsung’s A-series. Alongside the A36 and A26, the A56 introduces extra superior software program instruments to the mid-tier market, aiming to make premium options extra accessible. Customers seem to have responded nicely to this shift, though competitors within the section stays intense.
The Galaxy A56, together with the A36 and A26, is the primary Samsung A-series smartphone launched with Galaxy AI inbuilt. Samsung is bringing extra AI options to the mid-tier, and that appears to have struck a chord with shoppers. Though Samsung’s total smartphone gross sales are down, the A56 is doing higher than the A55 did final 12 months. Nonetheless, competitors on this section is fierce, with the likes of the Google Pixel 9a and Honor 400 providing an arguably extra full AI expertise at an analogous and even cheaper price level.
– Jan Stryjak, Affiliate Director with Counterpoint Analysis, July 2025
Regardless of the aggressive setting, the success of units just like the Galaxy A56 highlights the rising enchantment of mid-range smartphones. These telephones now supply most of the similar core options as soon as restricted to flagship fashions – excessive refresh price shows, succesful cameras, lengthy battery life, and more and more, on-device AI. For a lot of customers, particularly in mature markets like Western Europe, the hole between mid-range and high-end smartphones has narrowed considerably. That is why the mid-range section is not simply simpler on the pockets – it is also the place you may discover the candy spot between worth and efficiency, with out giving up the options that really matter everyday.
