German on-line magnificence and fragrance retailer flaconi has not too long ago launched in Sweden, Finland, Denmark and the Czech Republic. Subsequent month, it should additionally launch in Italy. On account of these launches, the corporate is now lively in 12 international locations in Europe.
Flaconi is a web based vendor from Germany, primarily based in Berlin. It was based in 2011 as one of many first on-line perfumeries. Along with fragrances, it additionally sells magnificence merchandise.
Seven extra launches in 2026
Final 12 months, the corporate already launched in Switzerland, Belgium and the Netherlands. The corporate is specializing in speedy worldwide growth, with 5 market entries this 12 months and 7 extra deliberate for 2026. Flaconi mentioned that it needs to solidify its place as one of many main gamers in European magnificence ecommerce. The on-line magnificence market is without doubt one of the greatest ones in Europe, which means that there are quite a lot of alternatives for flaconi.
Flaconi’s worldwide income accounts for nearly 20 % of complete gross sales
Based on the corporate, it has a mobile-first technique, which is attaining measurable outcomes. For instance, the corporate’s worldwide enterprise is rising at triple-digit charges year-over-year. Its worldwide income now accounts for nearly 20 % of complete income.
‘We’re pursuing a transparent progress technique’
“Our aim is to ascertain flaconi as a number one participant in European magnificence ecommerce for the long run. We’re pursuing a transparent progress technique that mixes velocity, effectivity, and deep native market understanding. This permits us to enter new markets rapidly and develop profitably at tempo”, mentioned Bastian Siebers, CEO of flaconi.
