Fb is cracking down on accounts that steal and repost content material from different customers in an effort to scale back spam in feeds. Meta introduced on Monday that creators who repeatedly reuse another person’s movies, photographs, or textual content posts will lose entry to Fb monetization packages for “a time frame,” and see diminished distribution of their posts on the platform.
“Too typically the identical meme or video pops up repeatedly — typically from accounts pretending to be the creator and different instances from totally different spammy accounts,” the corporate defined in its weblog publish. “It dulls the expertise for all and makes it more durable for contemporary voices to interrupt by means of.”
When Fb’s programs detect duplicate movies, the platform will cut back the distribution of the copies to forestall them from taking views away from the unique creator. Meta says it’s additionally exploring methods to offer creators the credit score they deserve, resembling testing a function that provides hyperlinks directing viewers to the unique content material.
The modifications will begin rolling out steadily over the approaching months, in response to Meta’s publish. There’s no point out of whether or not Meta will introduce options for lowering repetitive content material on its Instagram and Threads platforms.
The Fb modifications are a part of a bigger effort to deal with spam and make authentic content material extra seen in feeds. The positioning has already taken motion towards 500,000 accounts within the first half of 2025 that engaged in spammy conduct or pretend engagement. YouTube is making an identical push to deal with spammy, reposted content material, saying final week that it was updating its insurance policies relating to mass-produced and repetitive movies, which have develop into far simpler to churn out en masse because of growing entry to generative AI instruments.
Meta says the incoming change is designed to deal with “unoriginal content material,” and shouldn’t influence creators who “add their distinctive take” after they reshare content material, add commentary in a response video, or take part on a viral pattern. The Fb announcement contains some greatest practices to assist creators keep away from being penalized, resembling including significant edits, voiceovers, or commentary to reused content material. It additionally suggests creators keep away from utilizing “seen third-party watermarks and content material that’s visibly recycled from different apps or sources.”
