
July noticed plugin EVs take a file 98.2% share in Norway, up from 94.3% 12 months on 12 months. BEVs alone took 97.2% share, a brand new file excessive. General auto quantity was 9,563 items, up 48% YoY. The Tesla Mannequin Y was the best-selling automobile.
July’s auto market noticed mixed EVs take a file 98.2% share in Norway, comprising 97.2% full electrics (BEVs) and 1.1% plugin hybrids (PHEVs). These examine with YoY figures of 94.3% mixed, with 91.9% BEV, and a pair of.4% PHEV.
The file share for BEVs accompanies the very best July auto quantity since 2021, a superb outcome all spherical. The brand new tax coverage on different powertrains appears to be working to dampen demand for something apart from BEVs. Of the rest, fortuitously PHEVs (albeit simply 1.1% of latest gross sales) have now returned to being favoured over diesel-only (0.9%) and HEVs (0.6%). Petrol-only gross sales are actually nearly gone, at 0.3% share, and simply 25 items in July. Put otherwise, just one.8% of newly bought automobiles can’t do most of their driving on renewable electrical energy!
The sturdy July quantity was helped by the late-June reducing of rates of interest to 4.25% with an additional reducing doable within the months forward, in accordance with the Norwegian OFV. Stronger than ordinary volumes of latest automobiles being bought (now successfully all BEVs) assist to hurry the fleet transition, and thus increase all-electric driving, chopping the usage of street fuels. See final month’s report for the most recent fleet transition information.
Greatest-Promoting Fashions
Following its large June outcome, the Tesla Mannequin Y was once more the best-selling automobile in July, although with a extra modest 715 items. The Skoda Enyaq got here in second, with 586 items, and the Volkswagen ID. Buzz got here third with 464 items.
Regardless of July 2025 being a comparatively wholesome month in comparison with seasonal norms, July is habitually far quieter than June, which is often one of many greatest quantity months of the 12 months. Most fashions subsequently noticed volumes considerably cool month-on-month. The one exceptions within the prime 20 had been the Skoda Enyaq, Xpeng G6, MG S5, and the Mercedes EQB. The MG S5, which solely launched in February, was the most important gainer, reaching a brand new excessive of 196 items (and seventeenth spot), from 148 items in June (and twenty ninth spot).
Of the opposite latest newcomers, the Skoda Elroq continues to climb, although not as dramatically as in another European markets. It reached a private better of 238 items (and thirteenth spot) in July, although solely modestly climbing from its 208 unit common over the earlier 3 months. Zeekr 7X additionally stood out, now at a private greatest 87 items (and thirty third), from its April debut.
The Renault 5, which launched in February, continued to climb, reaching 96 items in July (and rating thirtieth). The Hyundai Inster (which had been forward of the R5 in June) cooled off to 53 items in July, seemingly because of irregular batch transport from Korea. The Citroen e-C3 has been cooling since its peak of 173 items in April, right down to 30 items in July.
The brand new Nio Firefly debuted in July, with 6 preliminary items, although these are solely seller items for now. Check drives will start “later this summer time” and buyer deliveries in “the Autumn”. The Firefly is a B-segment hatchback (4003 mm in size), however pricing has not but been set. It’s purported to be a premium providing, so we should wait and see if it could grow to be a real quantity competitor to the likes of the Renault 5 and Hyundai Inster.
As a aspect be aware – while we’re specializing in the A- and B-segment newcomers – the BYD Dolphin Surf has not but launched in Norway, regardless of already having clocked up round 2,700 deliveries elsewhere in Europe (and being Spain’s second greatest promoting BEV in July).
One other July debutant was the Hyundai Ioniq 9, a 3 row SUV which shares its platform with the Kia EV9. It noticed 41 preliminary items, and is priced from 699,000 NOK (€58,900). It provides one other “folks hauler” possibility, however will likley wrestle to strategy the established recognition of the VW ID. Buzz.
Right here’s a have a look at the trailing 3-month volumes:
With its large June volumes, and a good Could, the Tesla Mannequin Y nonetheless has an enormous lead over all others. A great distance again, the Toyota BZ4X took second spot, additionally due to respectable volumes in Could and June. The VW ID. Buzz took third.
The largest climber within the prime 20 was the BYD Sealion, now in seventh place, from twentieth three months prior (and eighth in June’s trailing-3 chart). As anticipated, the Skoda Elroq has now entered the highest 20, in nineteenth place, and may keep round and maybe climb larger. The Xpeng G6 has been hovering round twentieth spot, having dipped out within the June chart (from twentieth in Could). Based mostly on its July development, it might nonetheless have additional to climb.
The subsequent potential candidate is the MG S5 (now in twenty fifth), which can be a part of the highest 20 inside the subsequent month or two, if it could preserve its latest trajectory.
Outlook
The BEV transition is successfully “mission full” in Norway, and the pace at which the previous fleet of ICE autos will get retired and changed now turns into the following purpose to intention for (see final month’s report for a fleet replace). With July’s auto volumes rising some 48% YoY, there’s potential for the fleet transition to maneuver alongside quicker than the historic fleet turnover price, significantly if extra reasonably priced fashions preserve coming. In any case, in case your subsequent automotive is cheaper, and offers important running-cost financial savings in comparison with your previous ICE automotive, and also you’re going to be upgrading to a BEV sooner or later anyway, why not make the change sooner slightly than later (even in case you go by way of the used market)?
As talked about above, lately trimmed rates of interest (and the prospect of extra on the way in which) are serving to automotive shopping for sentiment. The newest macroeconomic information continues to be that from Q1, which confirmed a unfavourable 0.4% YoY GDP drop. The economic system is, nonetheless, at present in transition and is anticipated to return to modest development later this 12 months, regardless of a slight dip in client confidence over Q2.
Headline inflation stays at 3%, and rates of interest are at 4.25%. Manufacturing PMI improved to 50.9 factors in July, from 49.3 factors in June.
What new fashions have an opportunity to make a splash in Norway? What would be the month-to-month BEV share by the point we get to December – is there an opportunity it should hit 98% or extra? Please share your ideas and views within the feedback beneath.
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