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August’s auto market noticed plugin EVs at 38.3% share within the UK, up from 29.4% yr on yr. BEVs grew quantity 15% YoY, and PHEVs grew 69%. Total auto quantity was 82,908 items, down some 2% YoY. The UK’s main BEV model was Tesla, with a 15% share of the BEV market.
August’s auto market noticed mixed plugin EVs at 38.3% share within the UK, with full electrics (BEVs) taking 26.5% and plugin hybrids (PHEVs) taking 11.8%. These examine with August 2024 shares of 29.4% mixed, 22.6% BEV, and 6.8% PHEV.
August is a seasonally gradual month for autos within the UK, with shoppers holding again purchases forward of the “new” September license plate (as a result of a shiny new automotive is standing merchandise for a lot of). So while gross sales volumes of EVs weren’t spectacular in absolute phrases, their market share once more reached new floor (excluding a few December peaks).
PHEVs, most of which are actually able to over 50 miles electrical vary, grew 69.4% in YoY quantity, and have retaken the lead over HEVs for the primary time since 2020. Combustion-only powertrains (mixed) are nonetheless hovering simply above 50%, however will slip beneath that within the coming months.
Final month we noticed that the UK authorities’s revival of a BEV incentive scheme was launched in a less-than-efficient method, with the motivation introduced earlier than any fashions have been confirmed to be eligible, resulting in a cancellation in orders and a maintain again in gross sales. By now, a number of fashions – all from European legacy auto corporations – have been accredited for the decrease “Band 2” grant (£1,500). Solely two fashions, the Ford Puma and Ford Torneo Transit, have to date been accredited for the total “Band 1” grant (£3,750).
The evaluation course of is meant to be primarily based on low carbon manufacturing and provide chains, with 70% of the weighting given to the battery manufacturing. The batteries for these two Ford fashions are provided by SK On from South Korea (possible from their Seosan and Pohang factories), and are assembled into packs in Ford Otosan’s plant in Craiova, Romania.
It’s not clear why these SK On cells are assessed to have a considerably decrease carbon footprint than cells from different suppliers, on condition that South Korea’s grid could be very coal-power heavy. Apparently the Worldwide Vitality Company’s 2022 carbon depth knowledge is utilized by the UK authorities to evaluate this. In the meantime, most BEV fashions from Korean producers are not eligible for the grant, elevating additional questions. The federal government has revealed no particular data on how a given mannequin has been assessed and scored in observe, apart from the final outlines of the scheme.
Regardless of the dearth of readability on these features, it’s the case that the Ford company has comparatively strongly (in comparison with friends) dedicated to “Science Primarily based Targets” for brief and medium time period carbon-reduction objectives (see SBTi, supported by the UN and different massive establishments). These SBTi targets are utilized by the UK authorities as a proxy for measuring an organization’s zero-carbon ambition, which performs an element within the grant eligibility evaluation.
You possibly can see the slowly rising listing of fashions eligible for the brand new UK grant, on the federal government web site. One of many constructive features of the brand new scheme is that the bottom mannequin value should begin beneath £37,000 for a automobile to be eligible. This after all prevents funds being wasted on premium fashions that are already value aggressive with ICE friends, and want no help.
Focusing on these decrease priced automobiles additionally means the fixed-sum grant varieties a bigger portion of the automobile value, and thus is an even bigger incentive on buying behaviour. That is particularly the case for the brand new era of reasonably priced automobiles just like the Renault 5, Citroen e-C3, and Vauxhall Frontera (all of which qualify for the Band 2 grant). Sadly the Dacia Spring, Leapmotor T03, and BYD Dolphin Surf are unlikely to qualify for the grant, which isn’t a coincidence in relation to how the evaluation has been designed.
Manufacturers and fashions which aren’t eligible for the federal government grants are, nonetheless, making an attempt to stay aggressive by value reductions. That is one thing that the Chinese language manufacturers, with their low prices of manufacturing can possible accommodate, however that Korean, Japanese, and maybe different manufacturers, might discover eats into their thinner margins.

Finest-Promoting BEV Manufacturers
Tesla once more took the biggest share of the BEV market in August, at 14.8%. In second place was Volkswagen model with 9.0%, adopted by Ford, with 8.0%.
There have been a couple of modest actions within the prime 20 manufacturers in comparison with July, primarily a results of most UK autos being (batch) imports, compounded by the RHD market being accommodated by way of batch manufacturing.
While we don’t have totally correct knowledge on particular person fashions (with many DVLA registrations listed as “unknown” fashions), we are able to pencil out some tough developments. The Omoda E5 SUV remained well-liked and maintained August quantity (457 items) near its July figures (477 items), regardless of August being a a lot decrease quantity month for general autos. This relative outperformance resulted within the E5 climbing from round seventeenth spot in July, to fifth spot in August.
Attributable to being a seasonally gradual month, it’s uncommon for brand spanking new fashions to launch within the UK in August, however September will possible see extra debutants. For example, the brand new Mercedes CLA noticed buyer deliveries in different European markets in August, however was nonetheless at pattern unit volumes within the UK. This seems to have modified in early September, so count on subsequent month’s report back to document the CLA delivering tons of of items to the UK, simply in time for the “new license plate” craze which accompanies the September auto market.
A brand new mannequin which did make its UK debut in August was the Vauxhall (Opel) Frontera, with round 130+ items. The Frontera is late to the UK, having launched in Germany 11 months in the past, and in different markets (e.g. Norway) earlier this yr. Nonetheless, it’s a good worth BEV, giving C-segment area (4,385 mm) for B-segment pricing – ranging from £23,985 MSRP. When you store round, you will discover it from £19,995, for the entry 44 kWh model (186 miles WLTP). The 54 kWh “prolonged vary” variant (253 miles WLTP) has much less beneficiant reductions, and might at present be discovered from £26,999.
One other August almost-debutant was the Isuzu D-Max EV, with only a single unit registered (possible for testing forward of economic launch in early 2026). The combustion model of this midsized pickup truck has been a rock-solid alternative for rural staff within the UK (and Europe) for many years, and is lastly being joined by a BEV model.
The D-Max’s EV powertrain specs are nothing revolutionary, however the primary objective for Isuzu was to take care of all of the rugged functionality (towing, payload, 4WD) of the ICE model, slightly than advertising and marketing this as a freeway cruiser. The towing capability is 3.5 tons, and the payload is 1 ton, and the facility and torque are barely above that of the ICE variants. The vary is modest from the 66.9 kWh battery, at 163 miles WLTP (with 1 hour DC charging). This can possible be sufficient, nonetheless, for the agricultural responsibility the D-Max is normally put by. The most important barrier will as an alternative be the value level. Whereas an equal diesel prices from round £37,000 ex. VAT, the BEV variant will price from £60,000 ex. VAT.
These two have been the one debutants in August, however count on a number of extra to reach in September. As a result of August is a gradual month, there’s not a lot information on progress within the small-and-affordable segments (Renault 5, Hyundai Inster and so forth), however we are able to count on first rate volumes, and maybe new entrants to the class, in the course of the September rush.
Let’s now check out the longer-term gross sales rankings:
Tesla overtook Volkswagen with a robust lead within the model rating, with 12% share of the BEV market over the previous three months, an enchancment from 7.8% within the prior interval (March to Might). Volkswagen in the meantime dipped from 9.4% to eight.5%.
Ford climbed from 5.8% share to 7.3% and was up two spots to 3rd, pushing down each BMW and Audi, to 4th and fifth spots respectively.
Most different rating modifications have been extra minor, but it surely’s notable that each of Stellantis’ quantity manufacturers, Peugeot and Vauxhall, considerably minimize their volumes, and tumbled in rating, in comparison with the prior interval. Some general fall in quantity is anticipated, on common, as a result of the prior interval included March – by far the biggest quantity month of the yr.
Nonetheless, whereas general BEV quantity was down 19.8%, Stellantis’s quantity was down by nearly 50% in Peugeot’s case (all the way down to 3582 items), and by over two thirds in Vauxhall’s case (all the way down to 1793 items). Summed throughout its all manufacturers, Stellantis dropped quantity by 47% to 8305 items, ganing simply 8.4% of the BEV market. Is Stellantis planning to pay massive ZEV Mandate fines by the tip of this yr? Or will it make a quantity push (maybe by way of new fashions) within the remaining months? Tell us within the feedback
Outlook
Yr to this point, BEV quantity is now 276,635 items, decently up by 19.5% from this level final yr. PHEVs have elevated extra nonetheless, by some 34% YoY, to 134,331 items. The ZEV mandate is certainly working, and the brand new incentives ought to hold the legacy automakers from their incessant whining about how “tough” the transition is.
The UK’s macroeconomy is unspectacular, at 1.2% YoY GDP progress, as of newest Q2 knowledge. Headline inflation elevated to three.8% in July, from 3.6% in June. BOE rates of interest dropped in early August to 4.0%, from 4.25% prior. Manufacturing PMI dropped to 47 factors in August, from 48 in July.
What’s subsequent for the UK’s EV transition? What new fashions or classes are you hoping to see within the coming months. Which latest fashions or manufacturers will show well-liked and shortly climb the ranks? Please share your ideas and views within the feedback beneath.
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