Robert Triggs / Android Authority
TL;DR
- In line with a brand new report, the worldwide smartphone market grew solely by 0.2% within the first quarter of 2025.
- That is the third consecutive quarter that progress has slowed down.
- There are notable declines in demand in markets that had beforehand proven sturdy momentum over the previous yr.
With the primary quarter of 2025 over, we’re now seeing stories about how the main manufacturers within the smartphone market fared in opposition to one another globally. Along with understanding how these manufacturers stack up, we’re now additionally getting information in regards to the state of the general trade. It seems the smartphone market continues to be rising, however possibly not as a lot as analysts predicted.
New information from Canalys states that smartphone shipments worldwide reached 296.9 million models in Q1 2025. In consequence, the worldwide smartphone market solely noticed a progress of 0.2%. In line with the report, that is the third consecutive quarter that international smartphone market progress has slowed down.
The highest achievers this time round are the same old suspects, together with Samsung in first place (60.5 million models), Apple in second place (55 million models), and Xioami securing third place (41.8 million models). Samsung was reportedly boosted by the launch of the Galaxy S25 collection and its A-series telephones. In the meantime, Apple had success in rising its market share in rising Asia Pacific markets and the US. As for Xioami, it managed to additional its presence in mainland China and abroad markets.
Though the worldwide smartphone market grew, it appears to be like like we’re beginning to see drops in regional markets. Demand for smartphones appears to be in decline in markets that had been as soon as displaying sturdy momentum. In line with Principal Analyst at Canalys, Toby Zhu:
Markets that had proven sturdy momentum over the previous yr, reminiscent of India, Latin America, and the Center East, at the moment are experiencing notable declines in Q1 2025, indicating saturation in alternative demand for mass-market merchandise.
Zhu additionally mentions that the European market is seeing a decline as properly, regardless of a latest rebound. Nonetheless, there are nonetheless just a few markets which are displaying sturdy demand, reminiscent of mainland China and Africa. It additionally seems that the US noticed a 12% progress yr over yr (YoY) in Q1, because of Apple. The one downside is that Zhu expects there will likely be “appreciable volatility over the following two to 3 quarters” within the US attributable to stock corrections and weakening client confidence associated to the tariff state of affairs.
