Ecommerce large eBay is shopping for round style market Depop. The resale app is presently owned by Etsy. eBay is paying round 1.2 billion {dollars} for the platform. With the acquisition, the platform hopes to succeed in a youthful viewers.
eBay is an on-line market primarily based in america. In 2025, the corporate reported a income of 1.4 billion euros in the UK. This was greater than 100 million {dollars} lower than a yr earlier. The corporate has been struggling to maintain up with widespread platforms like Vinted. In 2024, it eliminated sellers charges on pre-owned garments in an effort to drive extra second hand gross sales.
Acquisition of Depop
Now, the corporate is shopping for Depop, a British second hand style resale app. By the top of final yr, the app had 7 million lively consumers. And nearly 90 % of them are underneath the age of 34, with greater than 3 million lively sellers. Final yr, its gross merchandise gross sales got here to 1 billion euros.
The deal is price 1.2 billion {dollars}
Lower than 5 years in the past, Depop was purchased by Etsy, an internet market with a deal with craft gadgets. The deal was price 1.6 billion {dollars} on the time. The corporate is now promoting Depop at a lack of 400 million {dollars}: 1.2 billion {dollars}.
‘Deepening attain with youthful customers’
“The acquisition of Depop is meant to assist eBay by deepening its attain with youthful fashion-forward customers and increasing its presence in one of the crucial dynamic areas of resale”, mentioned the businesses in a press release. And Peter Semple, Depop’s chief govt, mentioned that the deal was “testomony to the numerous development we now have delivered as we now have developed our product expertise.”
‘The deal is testomony to the expansion we now have delivered’
The deal has been permitted by the boards of each corporations. It’s anticipated to be accomplished within the second quarter of the yr, after receiving regulatory approval. Depop will proceed working with its personal title, model and platform.
