Within the first half of the yr, customers within the Netherlands spent greater than 17 billion euros on-line. In comparison with the identical interval final yr, this represents a decline of 1 p.c. Spending on companies fell sharply, whereas spending on merchandise elevated barely.
These knowledge come from the most recent Thuiswinkel Market Monitor, which gives an outline of on-line client purchases within the Netherlands. Earlier analysis by Thuiswinkel.org confirmed that on-line spending on companies rose by 10 p.c throughout 2024.
Customers are spending much less on companies
This modified within the first quarter of 2025, when spending on merchandise rose by 8 p.c and spending on companies fell by 2 p.c. Trying on the first half of the yr, spending on companies fell by 7 p.c in comparison with the identical interval in 2024. The variety of purchases of companies even fell by 12 p.c.
This was primarily brought on by a pointy decline within the Tickets for Points of interest and Occasions class. Spending in that class fell by 16 p.c, whereas the variety of purchases decreased by 15 p.c.
Product spending rises 3%
On the similar time, customers did spend extra on merchandise on-line. That is proven in the truth that on-line spending on merchandise rose by 3 p.c. The variety of on-line purchases elevated by 1 p.c. The Dwelling & Residing class particularly noticed sturdy on-line progress. Spending rose by 19 p.c, whereas the variety of on-line purchases elevated by 7 p.c.
‘Dutch customers are spending much less on experiences and extra on merchandise for the house’
“Customers are spending much less on experiences and extra on merchandise for the house once more. In the course of the coronavirus pandemic, Dwelling & Residing skilled a pointy peak, however progress did not materialize afterwards. As a result of many merchandise on this class usually are not changed shortly, it could be that alternative purchases at the moment are going down, 5 years later. We’re additionally seeing that furnishings is more and more being bought on-line fairly than in bodily shops”, says Paul Nijhof, interim director of Thuiswinkel.org.
Enhance in purchases from cross-border on-line shops
Cross-border spending by Dutch customers totaled 2.3 billion euros within the first half of the yr. In comparison with the identical interval in 2024, this was a lower of 1 p.c. Nonetheless, the variety of cross-border purchases did develop, by 8 p.c. In complete, Dutch customers made 21.6 million purchases from overseas on-line shops.
Dutch cross-border spending on companies decreased 12%
On this phase of the ecommerce market, spending on companies additionally fell, by at least 12 p.c. Spending on cross-border merchandise rose by 13 p.c. The variety of purchases of companies from overseas shops fell by 8 p.c, whereas the variety of purchases of merchandise rose by 11 p.c.
Extra frequent orders from Chinese language on-line shops
Of all on-line purchases made overseas, 30 p.c are accomplished at Chinese language on-line shops. This quantities to six.5 million purchases. Within the first half of 2024, this determine was 5.9 million purchases. On the similar time, spending at Chinese language on-line shops is declining: from 248 million euros to 196 million euros.
United States and United Kingdom lose market share
Additionally it is putting that Dutch customers are ordering much less often from on-line shops in the UK and the US. They’re additionally spending much less there. Customers purchased fewer particular person airline tickets and lodging (a decline of 33 p.c) and IT merchandise (a decline of 47 p.c) from American on-line shops. In the UK, Dutch customers purchased fewer telecommunications merchandise (a decline of 69 p.c) and tickets for points of interest and occasions (a decline of 39 p.c).
Use of iDEAL declines
Within the first half of 2025, 40 p.c of all on-line purchases have been made by way of a smartphone. Because of this the share of desktops and laptops is falling to 46 p.c. Customers spend much less per order on common by way of their smartphones, specifically 79 euros. On laptops, the common is 122 euros.
Additionally it is putting that the usage of iDEAL, a neighborhood on-line fee technique, for on-line purchases is declining. Within the first six months of 2024, it was nonetheless used for 73 p.c of purchases. This yr, the share is 70 p.c. The share of Klarna, however, rose from 3 to 4 p.c. Different fee strategies are due to this fact getting used extra usually this yr.
