CIRP went by means of its quarterly survey of cell phone consumers on the lookout for loyal Apple and Samsung consumers. CIRP defines a loyal iPhone or Galaxy purchaser as one who owned an Apple or Samsung handset and changed it or upgraded by shopping for the identical model of smartphone. The info reveals that extra loyal Apple iPhone consumers than loyal Samsung Galaxy consumers could be present in each the higher and decrease earnings ranges. These within the middle-income vary have been extra apt to be loyal Galaxy handset homeowners.
Many would anticipate iPhone consumers to be discovered within the high earnings vary due to the costs that Apple costs for its handsets. CIRP explains that loyal iPhone consumers find yourself within the backside earnings vary due to the big variety of iPhone fashions bought by youthful customers who do not should pay for housing or different grownup bills.
Earnings ranges of loyal Apple iPhone and Samsung Galaxy telephone consumers for the 12 months ended final quarter. | Picture credit-CIRP
The center-income vary accounts for 75% of the purchases of Samsung Galaxy telephones by loyal consumers in comparison with 67% of iPhone purchases attributed to loyal customers. That is as a result of Samsung does have a well-liked mid-range lineup. Apple doesn’t compete in that phase of the market. The very high tier, those that make $150,000 or extra a yr, made up 9% of iPhone purchases by loyal consumers through the 12 months ending with the March 2025 quarter. That compares to the 6% of Galaxy purchases made by loyal Samsung customers in that tier.
24% of iPhone purchases made throughout that very same time interval have been from loyal consumers incomes lower than $25,000 a yr. That compares to the 19% of Galaxy purchases made by loyal Samsung customers that have been made by these within the lowest earnings tier.
