Danny Sullivan is not the Google Search Liaison. He’s switching roles inside Google to work on new initiatives on the Google Search group. Danny Sullivan joined Google over seven years in the past, and was very public-facing up till a number of months in the past.
Sullivan joined Google a few months after stepping down from his position as an unbiased journalist at Search Engine Land.
It looks like this new position will likely be extra targeted internally at Google and fewer public dealing with, based mostly on his latest exercise (or lack thereof) on-line – however who is aware of. There have been rumors that another person at Google would tackle the Search Liaison account, however I suppose not. I do not assume this information is surprising to anybody in our business.
Danny Sullivan posted this on the Search Liaison X account:
This account is not energetic. Please comply with Search Central at for web site proprietor info and see our Search weblog for the newest updates.
A Google spokesperson instructed me:
Danny is taking over a brand new position inside Google, engaged on new initiatives on the Search group. We’ll proceed to supply well timed updates about Search and have interaction with customers and web site house owners by way of numerous channels, together with the Google Search Central accounts.
Google mentioned the Google Search Central accounts will nonetheless share updates with the neighborhood each on X and LinkedIn.
Danny Sullivan up to date his title on LinkedIn to “Director inside Google Search.”
Here’s a two half interview I did with Danny a pair years after he joined Google:
Listed below are his posts on Bluesky about this:
This account is not energetic. Please comply with Google Search Central at www.linkedin.com/showcase/goo… for web site proprietor info and see our Search weblog for the newest updates:: weblog.google/merchandise/sea…
— Google Search Liaison (@searchliaison.bsky.social) August 1, 2025 at 1:05 PM
This account is not energetic. Please comply with @googlesearchc for info for web site house owners and @Google for the newest updates.
— Google SearchLiaison (@searchliaison) August 1, 2025
Discussion board dialogue at X.
