With the Google monopoly cures ruling from the opposite day, we’ve got extra paperwork from the court docket mentioning extra about Google’s utilization of person interactions, person information, Chrome information and extra.
That is all along with all of the DOJ paperwork we lined earlier and that huge search leak, which Google did find yourself responding to. We additionally lined yesterday the Google FastSearch bit on grounding for Gemini. Plus, earlier at this time on Google’s search index, spam rating, PageRank, web page high quality, Glue, and extra.
Most of those have been noticed by Marie Haynes, however I dug perhaps a bit deeper to tug out extra references that I discovered.
I ought to notice, simply because these court docket paperwork have these statements, it doesn’t suggest these are utilized in Google Search at this time and these statements have been additionally given by non-Googlers:
Person Knowledge
Mentions of “person information” within the ruling PDF:
Person information determines which web sites Google crawls and the way typically. pic.twitter.com/Y7WUdsrKqI
— Marie Haynes (@Marie_Haynes) September 3, 2025
Listed below are extra mentions:
Web page 87:
Google makes use of person information “[a]t each stage of the search course of,” from crawling and indexing to retrieval and rating. Person information additional helps Google perceive which adverts seize customers’ consideration, enabling it to higher consider advert high quality and serve extra related adverts sooner or later. (discovering that customers’ periods information “helps to tailor the commercials that Google delivers to [them]”). These enhancements in search high quality and advert monetization finally translate into increased income, as superior search outcomes appeal to further customers and extra focused adverts generate extra clicks.
Web page 87-88:
(1) Extra person information permits a GSE to enhance search high quality, (2) higher search high quality attracts extra customers and improves monetization, (3) extra customers and higher monetization appeal to extra advertisers, (4) extra advertisers imply increased advert income, and (5) extra advert income allows a GSE to expend extra assets on visitors acquisition prices (i.e., income share funds) and investments, which allow the continued acquisition of scale.”
Web page 93-94:
Google incorporates person information into each step of the search course of. Because the court docket’s liability-phase findings made clear, Google’s huge assortment of person information has not gathered proverbial mud on Google’s servers over the previous decade. Simply the alternative—Google has repeatedly deployed person information to, amongst different issues, decide which web sites to crawl, in what order, and at what frequency; assemble and arrange its search index to make sure that it covers a variety of subject material and sources (and thus a various array of queries); improve the “freshness” of outcomes (i.e., convey them updated); create indicators and fashions that assess outcomes’ relevance and set up their rating; and run large-format experiments to develop new options. Google, (observing that queries issued on cell units are inclined to have “extra location-focused intents” than these issued on desktop units and due to this fact “one of many indicators that does go into Google Search is . . . is it a desktop question or is it a cell question”); (“Google continues to take care of important volumes of information—regardless of the expense of storing it— as a result of its worth outweighs that value.”). Within the phrases of 1 Google presentation, “Search can appear like magic . . . . However actually it’s nearly constructing indicators . . . to establish person intent and match it to related paperwork.” As a result of the information derived from customers’ information gives “a powerful proxy for customers’ intent,” such information provides “a crucial enter” for GSEs, together with Google.
Web page 129:
Google put that further question quantity to good use. It “deploy[ed] person information to, amongst
different issues, crawl further web sites, develop the index, re-rank the SERP, and enhance the ‘freshness’ of outcomes (i.e., convey them updated).”
Web page 150:
The Information Graph will not be, nonetheless, immediately derived from person information. Its underlying information comes from over information feeds and pipelines, together with from third events.
Web page 152:
In easy phrases, Person-side Knowledge is information that Google collects from the pairing of a person
question and the returned response. It additionally may be regarded as user-interaction information or “click- and question” information. Examples of such information embody the online hyperlink or vertical info the person clicks on, how lengthy a person hovers over a hyperlink, and whether or not the person clicks again from an internet web page and the way rapidly. Person-interaction information is the uncooked materials that Google makes use of to enhance search companies. (“At each stage of the search course of, person information is a crucial enter that immediately improves [search] high quality.”)(describing “feeding within the clicks and different issues” into algorithms to enhance search outcomes).
Web page 157:
Recall, Google trains Navboost on 13 months of person information, which is the equal of over 17 years of information acquired by Bing. (explaining that coaching on 13 months of person information means the “queries and clicks” collected from “all customers” worldwide); UPX0005 at -811 (“Glue Cache (13 months)”).
Person Interactions
Mentions of “person interactions” within the ruling PDF:
Google says the important thing to their enchancment is studying from what customers work together with.
“Studying from this person suggestions is maybe the central method that net rating has improved for 15 years.”
“Each [user] interplay offers us one other instance, one other bit of coaching information: for… pic.twitter.com/HQ1CStLPEH
— Marie Haynes (@Marie_Haynes) September 3, 2025
Web page 157:
The sharing of the dataset underlying the Glue statistical fashions, then again, presents a stronger case for inclusion within the closing judgment. Once more, the info in query is basically uncooked user-interaction information that associates queries and outcomes with person interactions, akin to clicks, hovers, and different features of a person’s journey on and from the SERP. That is the bread and butter of Google’s scale benefit.
Chrome Knowledge
Mentions of “Chrome information” within the ruling PDF:
There may be little or no within the doc about precisely how Chrome information is used for rating.
“Two reveals recommend that recognition relies on ‘Chrome go to information’ and ‘the variety of anchors’.”
That sentence proper there might be mentioned for hours. 🤔 pic.twitter.com/s2rsA9HQfg
— Marie Haynes (@Marie_Haynes) September 3, 2025
Web page 143 -144:
Two reveals recommend that recognition relies on “Chrome go to information” and “the variety of anchors,” which is a measure that quantifies the variety of hyperlinks between pages and is used to advertise well-linked paperwork. (recognition sign (P*) “makes use of Chrome information”). The previous seems to be a kind of user-interaction information—albeit from Chrome visits, not via key default distribution channels—however the court docket can say no extra, as Plaintiffs provided no testimony on the matter. The court docket is not going to power information sharing based mostly on an unsure report.
What do you’re taking from these?
Discussion board dialogue at X.
