In a survey by Counterpoint Analysis commissioned by OnePlus, 88% of the respondents seemingly can be up for buying a compact smartphone if it provided related efficiency as a flagship. The survey was performed amongst over 2,000 younger rising professionals and early jobbers in India.
The quantity consists of 57% of respondents who mentioned they have been very seemingly to take action and 31% that have been considerably seemingly. Solely a single-digit proportion was both impartial or wasn’t excited by such a tool.
The examine additionally reveals that 68% agree that there aren’t sufficient choices accessible available on the market that match these necessities. Additionally, over half of them prioritized efficiency and battery life whereas selecting a compact telephone and 73% contemplate it essential that the telephone is operational with one hand.
Out of all of the individuals, 11% desire a machine with a show measurement that’s under 6 inches and 29% preferring it to be higher than 6.5 inches. In the meantime, 60% would love it someplace in-between. Lastly, the buyer appeared to favor Apple, Samsung, and OnePlus for his or her subsequent compact smartphone buy.
Setting apart the truth that the survey was commissioned by OnePlus and in addition the impetus to take action at current, the outcomes appear at odds with present market traits. If there may be one factor that clients appeared to have unequivocally agreed upon over the previous decade or so is that they need larger telephones. Apple discovered this the onerous approach when it began promoting the iPhone mini in 2020 based mostly on the opinions of a vocal minority, solely to take an unprecedented choice to discontinue it simply two years later as a result of poor gross sales. Even Samsung, which sells one of many few flagship-grade compact telephones, routinely sees the a lot larger and costlier fashions in the identical sequence outsell it.
The dearth of choices available on the market that the examine factors out is the results of this lack of demand, not the rationale for it. If the 2 largest smartphone producers can not persuade you to buy a compact flagship smartphone, what likelihood do the smaller manufacturers have? Sony and Asus tried for some time and all of us noticed how that went.
So forgive us for taking this report with a grain of salt. Till clients begin placing their cash the place their mouth is and really begin shopping for the flagship compact telephones they so seemingly want, they are going to proceed to be labeled as a vocal minority.
