After months of EU regulators respiratory down its neck, Apple is lastly seeing a happier type of headline from throughout the Atlantic. And it comes courtesy of the brand new iPhone 16e.
Based on a report launched in the present day, the latest member of the iPhone 16 household made it into Europe’s prime 10 smartphone record in its first full month of availability.
Per the report, the iPhone 16e debuted in ninth place general in March 2025, accounting for 8% of Apple’s regional iPhone gross sales and a couple of% of the broader smartphone market. In Western Europe, it fared barely higher, touchdown in seventh place.
Now, for the unhealthy information
Though this factors to a broad shopper adoption of the iPhone 16e, that is additionally not fairly the extent of efficiency Apple has seen up to now from its mid-tier iPhones.
In comparison with the iPhone SE 2022 and particularly the SE 2020, the 16e’s debut seems to be a tad muted. Gross sales had been down 17% and 20%, respectively, in comparison with these earlier fashions’ launch months.
Each SE generations additionally commanded a bigger slice of Apple’s gross sales of their first 30 days (12% and 19%) and ranked larger on the continent’s bestseller record: sixth for the 2022 SE, and third for the 2020 mannequin.
Why is that?
Based on Counterpoint’s Jan Stryjak, the primary difficulty (as you most likely already guessed) was pricing,
“The comparatively excessive worth of the iPhone 16e in comparison with earlier iPhone SE gadgets has restricted gross sales in Europe. At €699 (429) launch worth of the iPhone SE 2022 and €479 ($399) for the iPhone SE 2020, which has decreased its attraction on this difficult financial local weather. Additionally, some locations are providing the iPhone 15 for a similar worth because the iPhone 16e, so many customers are choosing arguably the better-specced, albeit almost two-year-old, system. As such, the iPhone 15 additionally featured in Europe’s top-10 record for April.”
Nonetheless, even with a relatively decrease efficiency towards its non secular predecessors, the 16e has carved out a spot on the leaderboard. And in a season the place most of Apple’s European headlines contain lawsuits, regulators, and all-around unhealthy vibes, even a modest win is price a headline.
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