The telecom trade stands at an inflection level. As networks evolve and buyer calls for enhance, harnessing the facility of information and AI is now not elective—it is important for lowering prices, bettering buyer experiences and driving development.
But, many telecoms face important challenges with information governance, fragmented information estates, legacy programs, and siloed information, making it troublesome to combine essential buyer data and ship the real-time, customized experiences prospects anticipate.
Accenture and Databricks are partnering to assist Communication Service Suppliers (CSPs) overcome these hurdles and unlock the total potential of their information. By leveraging the Databricks Knowledge Intelligence Platform, constructed on the foundational lakehouse structure, we offer a unified setting for information and AI that breaks down silos and permits real-time decision-making. Our joint demos and options showcase sensible, scalable purposes that drive measurable outcomes throughout key enterprise priorities.
Right here’s how our collaboration empowers telecoms to turn out to be actually clever:
- Elevating Buyer Expertise
Our joint options, powered by the Databricks Knowledge Intelligence Platform, unify buyer information to create a single view, enabling CSPs to work together extra successfully with their information and dashboards. We show this functionality by options just like the AI/BI Genie, which permits enterprise customers to work together with information utilizing pure language and ask questions akin to ‘For churn, which carriers are most buyer porting to at present?’ - Strengthening Defenses with Superior Fraud Analytics
Defending the community, prospects and the enterprise from fraud, compliance dangers and cyber threats is paramount. Telecoms face persistent fraud challenges, together with spam calls, missed name scams, worth plan abuse, SMS spamming and SIM swap fraud—all of which erode buyer belief and trigger monetary loss. Our joint fraud analytics options leverage the facility of machine studying on the Databricks Knowledge Intelligence Platform. Utilizing capabilities like Databricks AutoML and MLflow, we streamline the machine studying mannequin growth lifecycle, from information discovery and preprocessing to function engineering, coaching, monitoring experiments, mannequin serving and monitoring. This allows fast growth and deployment of fashions particularly designed to determine uncommon patterns and anomalies attribute of fraudulent actions.Key fraud analytics use instances embody:
- Detecting varied kinds of fraud, akin to spam, scams and SIM swap.
- Supporting autonomous monitoring and brute drive assault detection.
- Unlocking New Income Streams by Knowledge Monetization
Past bettering inside operations and customer support, telecom information itself is a precious asset that may be monetized. Turning uncooked information into actionable insights and new data-driven providers presents a big development alternative. CSPs acquire detailed buyer insights, together with exact location information, behaviors, preferences and enriched subscriber profiles that includes demographic, geographic and behavioral patterns. These datasets are extremely wanted by third-party entrepreneurs, driving telcos to monetize their information belongings. Databricks facilitates this information monetization by bridging the hole between geospatial data programs (GIS) and conventional information science/analytics silos, enabling the creation of unified datasets that ship new enterprise worth. By way of instruments like Databricks SQL (DBSQL) for information analysts and Genie for enterprise analysts, organizations acquire streamlined entry to consolidated information. Databricks additionally optimizes efficiency and scalability through Spark and Photon, and offers unified governance with Unity Catalog (UC), permitting geospatial information to be managed as first-class belongings.
Accenture and Databricks: Driving Transformation Collectively
Accenture and Databricks are collaborating intently, together with showcasing our capabilities on the Knowledge and AI Summit, to show how telecoms can flip information into significant insights and tangible enterprise influence.
We invite you to discover how Accenture and Databricks will help your group turn out to be an clever telecom.
Speed up with Accenture
Accenture accelerates data-driven transformation by guiding corporations to harness the facility of information and AI, enhancing and monetizing core enterprise methods. Accenture helps them unlock new enterprise fashions by leveraging information as a key differentiator. With a long time of expertise throughout 40+ industries, we provide complete information providers that cowl the total life cycle—from technique to execution and managed providers. By leveraging cutting-edge cloud, edge, and AI instruments, we assist corporations construct a future-ready information basis that ensures agility, pace, and value effectivity, driving new development and lowering complete price of possession.
