Cisco Accomplice Summit 2025: The whole lot You Have to Information Prospects By Their Full Collaboration Journey
The journey to delivering actually impactful collaboration experiences has at all times been stuffed with alternative, now it’s even simpler! Companions like you’ve shared that, whereas there have at all times been nice merchandise and incentives, connecting the dots throughout the shopper lifecycle may very well be even simpler and extra rewarding.
That’s the reason this yr we’re excited to unveil a brand new method, one which brings all the things collectively. At Accomplice Summit 2025, in our session “Behind the Curtain: AI Powering Worthwhile Progress in Collaboration,” my colleagues Brett Harrison, Snorre Kjesbu, Vinod Muthukrishnan, and I shared how we’ve got aligned companion profitbility instruments, incentives, and sources to help you at each step of your buyer’s journey. From first engagement to full adoption and past, we’re ensuring you’ve a transparent path to success with Cisco Collaboration.
It’s all about simplifying your work, strengthening what you are promoting, and delivering even higher outcomes on your prospects.
You possibly can rewatch the session right here: Behind the Curtain: AI Powering Worthwhile Progress in Collaboration!
The Full Buyer Lifecycle Journey
Let’s stroll by the brand new Cisco Collaboration expertise collectively, as companions, at each stage of the shopper lifecycle.
1. Consciousness: Sparking Curiosity and Demand
The journey begins with sparking consciousness. You want campaigns that minimize by the noise and resonate along with your goal prospects.
We’ve refreshed our campaigns to make them much more thrilling:
These are confirmed, ready-to-deploy sources to jumpstart demand and drive new conversations!
2. Discovery: Understanding Buyer Wants
Subsequent comes understanding what your prospects want. With out the proper instruments, it’s straightforward to overlook alternatives or lose momentum.
3. Demo and Design: Bringing Options to Life
Visualization is essential. Prospects have to see how Cisco Collaboration matches their world.
These aid you transfer seamlessly from curiosity to tangible options, serving to prospects envision success.
4. Procurement: Streamlining the Path to Buy
Complexity in procurement can gradual offers and erode belief. We’re making it easier.
5. Deployment and Adoption: Driving Worth Past the Sale
The true worth occurs after the deal closes, when prospects go reside and begin realizing outcomes.
- Webex CC Migration Device: Study extra details about migration and the brand new software right here
- Adoption Guides and enablement sources
These will help each part of deployment, guaranteeing clean transitions and robust adoption!
6. Apply Constructing: Investing in Your Crew’s Progress
Your group’s experience powers buyer success. We’re right here that will help you construct new capabilities.
7. Ongoing Success: Sources and Recognition
Able to win within the mid-market? We’ve acquired specialised sources for you.
And, in fact, celebrating those that excel:
- International Collab Accomplice of the Yr (APJC): Knowledge #3 Restricted
- EMEA Collaboration Accomplice of the Yr: avodaq AG
- AMER Collaboration Accomplice of the Yr: CDW
- See the complete listing of Collaboration Award Winners right here
Your innovation, dedication, and buyer success tales encourage all of us. You’re not simply promoting collaboration; you’re remodeling how organizations work!
What’s Subsequent?
Right here’s what you are able to do this week:
- Decide one buyer who purchased collaboration know-how from you up to now 12 months however isn’t absolutely adopted but.
- Use the brand new Adoption Guides to evaluate the place they’re of their journey and determine what’s lacking.
- Attain out with one particular suggestion, a brand new evaluation, a room design session, or an adoption workshop to assist them take the subsequent step.
That’s it. One buyer. One motion. One week.
The instruments are prepared. The incentives are aligned. The one query is: Are you able to information your prospects by the whole journey?
We’d love to listen to what you assume. Ask a Query, Remark Under, and Keep Related with #CiscoPartners on social!
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