This weblog was co-authored by Tony Reilly, Senior EMEA Advertising and marketing Director at Comstor. Tony leads Comstor’s EMEA Advertising and marketing group with the intention of driving sustainable worthwhile progress for his or her companions in the best, environment friendly means potential. He’s a strategic B2B advertising chief with over 25 years of expertise working in expertise environments the place imaginative and prescient and collaboration are of elementary significance.
At Cisco, our success is linked to the success of our companions. This core perception is a driving pressure behind all the pieces we do, and it’s a sentiment deeply shared by our valued distributors like Comstor. In as we speak’s quickly evolving expertise panorama, serving to our companions develop their companies and improve profitability by way of efficient demand era isn’t only a purpose; it’s a shared strategic crucial.
We perceive the challenges companions face: the necessity to attain new prospects, stand out in a crowded market, and ship impactful campaigns with out limitless assets. That is exactly why we’ve invested in Advertising and marketing Velocity (MV), and why our collaboration with Comstor is so essential in amplifying its attain and affect to drive demand.
Comstor: Your Scaling Engine for Companion Enablement
Comstor performs a pivotal function in bringing Cisco’s improvements nearer to our companions. As a distributor, the corporate leverages Advertising and marketing Velocity as a robust ‘scaling engine’ to make sure that our collective messaging and strategic priorities translate into tangible alternatives for each companion.
As Tony Reilly, Senior Advertising and marketing Director for Comstor EMEA highlights, “MV allows our companions to leverage technically appropriate, professionally written materials associated to key Cisco applications, it’s invaluable.” This implies Comstor can proactively plan and help companions, taking a transparent message to market and serving to them maximize alternatives, whether or not it’s by way of an SMB marketing campaign equipment or by including Comstor’s distinctive value-add with their product groups and companion advertising experience. Our shared purpose is for companions to plan forward and drive demand in alignment with Cisco’s and Comstor’s joint visions.
Advertising and marketing Velocity: Your Demand Era Powerhouse
For companions, Advertising and marketing Velocity isn’t simply one other device, it’s a complete platform designed to simplify and supercharge their advertising efforts. For a lot of, like Amy Barnett, Companion Advertising and marketing Supervisor at Comstor UK, MV has been the “go-to platform to help with marketing campaign content material and collateral” from day one.”
What makes MV so invaluable?
- Content material at Your Fingertips: Companions constantly inform us that the campaigns inside MV are a “unbelievable supply of content material.” This implies much less time spent creating from scratch and extra time participating with prospects.
- Easy Co-Branding: The flexibility to “co-brand pre-designed content material akin to infographics” takes away the ache of complicated design work, particularly for companions with out devoted in-house inventive groups or giant budgets. That is notably helpful for multi-channel campaigns requiring various collateral like emails, social posts, and scripts.
- Built-in Campaigns, Zero Value Tag: MV empowers even smaller companions with restricted assets to run refined, built-in campaigns. As Amy notes, “Not like different unbiased platforms, this comes with no price ticket.” We’ve seen companions make the most of MV’s social capabilities without cost, avoiding investments in separate scheduling platforms.
Finally, as Comstor said “no matter finances, useful resource, skill, MV provides the companions all the pieces they should efficiently generate demand with Cisco.”
Aligning with Strategic Priorities: AI, Digital Resilience, and Future-Proofed Workplaces
In a world more and more formed by digital transformation, our companions should be on the forefront of innovation. Advertising and marketing Velocity gives the content material and steering to align with essential strategic priorities that outline the way forward for enterprise. By way of Advertising and marketing Velocity, companions can entry tailor-made campaigns and property for:
- AI-Prepared Knowledge Facilities: As Synthetic Intelligence continues to reshape industries, the muse of an AI-ready knowledge middle is paramount. MV gives the assets to assist companions articulate this significant message and place themselves as leaders on this transformative area.
- Digital Resilience: In an period of escalating cyber threats, guaranteeing digital resilience is non-negotiable. MV equips companions with the messaging and instruments to assist prospects construct strong, safe infrastructures.
- Future-Proofed Workplaces: The way in which we work has essentially modified. MV helps companions in guiding companies towards versatile, safe, and collaborative environments that empower their workforce for years to return.
MV ensures that companions have entry to the most recent insights and advertising supplies to capitalize on these important traits, positioning them for sustained progress.
Companion Success: Our Shared North Star
Our shared dedication with Comstor is to empower each Cisco companion to thrive. Advertising and marketing Velocity is a testomony to this dedication to our companions, designed to scale their advertising efforts, align them with strategic progress areas, and finally, drive their profitability. It’s about making refined demand era accessible and efficient for all.
We encourage you to discover the total potential of Advertising and marketing Velocity. To see the way it’s making an actual distinction for companions on the bottom, we invite you to observe our very first Companion Success Video, that includes Amy Barnett, Companion Advertising and marketing Supervisor at Comstor UK. That is the primary in a sequence of 4 video testimonials from Comstor UK, so keep tuned for extra coming quickly!
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