Visitors from ChatGPT is now edging out Google search in consumer engagement, in line with new Siege Media information.
By the numbers. ChatGPT site visitors was 1.73% extra engaged than natural search on common between 2024-2025:
- ChatGPT engagement charge: 63.42% (although this quantity declined 11.43% because the examine began).
- Natural search engagement charge: 61.64% (this quantity elevated 4.71% because the examine began).
Why we care. AI referrals deliver extremely certified guests, however in a lot smaller volumes. Manufacturers might win on depth of engagement however lose on breadth of viewers.
Accelerating diversification. Paid purchasing, associates, and weblog pages ranked among the many most engaged channels. Common engagement charges throughout channels (2024–2025):
- Paid purchasing: 72.50%
- Cross-network: 67.75%
- Associates: 66.31%
- ChatGPT: 63.42%
- Weblog pages: 63.41%
What they’re saying. In keeping with the report’s writer, Michael Archambault
- “Optimizing for AI-driven site visitors is now not non-obligatory. These customers have particular questions, and your content material must be the definitive reply.”
In regards to the information. Siege Media analyzed engagement information from 304 shopper properties (previous and present) with permission. The dataset lined Jan. 1, 2024 to July 31, 2025, monitoring site visitors engagement charges throughout channels, together with search, social, paid, referral, and AI sources.
The report. GA4 Engagement Fee Benchmarks: ChatGPT vs. Google [New Data]
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