OpenAI’s ChatGPT search had 41.3 million common month-to-month customers throughout the EU between October and March. That’s practically 4x progress from the prior six-month stretch, when it reported having 11.2 million customers.
Why we care. Manufacturers and companies want to grasp how (or whether or not) their content material is being surfaced in AI-generated responses. ChatGPT search is nowhere close to changing Google Search, however it’s an rising channel for visibility and discoverability.
What ChatGPT reported. In response to OpenAI’s EU Digital Companies Act (DSA) web page:
- “For the six-month interval ending 31 March 2025, ChatGPT search had together roughly 41.3 million common month-to-month energetic recipients within the European Union.”
What’s a recipient. The EU counts a “month-to-month energetic recipient” because the variety of distinctive customers who have interaction with an internet platform not less than as soon as.
Sure, however. Google nonetheless dominates search. In response to Google’s DSA Disclosure report, Google Search had:
- 355.7 million common month-to-month signed-in recipients.
- 424.4 million common month-to-month signed-out recipients.
Which means, within the EU, Google Search (signed out and in) is sort of 20x larger than ChatGPT search.
Dig deeper. Google Search is 373x larger than ChatGPT search
What’s subsequent for OpenAI. ChatGPT search is approaching the EU’s threshold for a “very giant on-line platform” below the Digital Companies Act (DSA). That milestone — 45 million month-to-month energetic customers — would put ChatGPT search below elevated scrutiny within the EU.
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Danny Goodwin is Editorial Director of Search Engine Land & Search Advertising Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising information, he manages Search Engine Land’s SME (Topic Matter Skilled) program. He additionally helps program U.S. SMX occasions.
Goodwin has been enhancing and writing in regards to the newest developments and tendencies in search and digital advertising since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
