Diligent code hounds found Shopify variable names in ChatGPT’s JavaScript, resulting in hypothesis that the ecommerce platform may quickly announce a brand new AI integration.
A number of sources reported discovering the Shopify-related code on April 20, 2025, starting with Alexey Shabanov’s article in TestingCatalog.
Shabanov displayed display screen captures of the code and speculated that OpenAI might need an affiliate relationship with Shopify.
The article additionally famous that ChatGPT already has some ecommerce capabilities in its Operator analysis agent, together with the power to e book journey and order groceries.
ChatGPT’s Code
Discovering a Shopify reference in ChatGPT’s code is so simple as opening up the inspection device in an internet browser.
In Chrome or a browser derived from it:
- Navigate to Chatgpt.com and right-click.
- Within the menu, choose “Examine.”
- Open the “Sources” tab.
- Discover the “belongings” folder, which can be below a CDN.
- Proper-click on the folder and choose “search in folder.”
- Sort “shopify” and discover the references.
The code for ChatGPT 4o included a Shopify reference on April 24, 2025, utilizing the Arc browser. Click on picture to enlarge.
AI Buying
The Shopify discovery generated buzz within the ecommerce group, however it’s not stunning.
AI-powered buying grew to become inevitable with the mainstream adoption of huge language fashions. Shoppers who make the most of AI instruments for analysis and web searches will even need to store.
This obvious relationship with OpenAI can be not the primary time Shopify has labored with an AI device. In November 2024, Perplexity introduced its “Purchase with Professional” function, which integrates with Shopify.
“Whenever you ask Perplexity a buying query, you’ll nonetheless get the exact, goal solutions you count on, plus easy-to-read product playing cards displaying probably the most related objects, together with key particulars introduced in a easy, visible format. These playing cards aren’t sponsored — they’re unbiased suggestions, tailor-made to your search by our AI,” Perplexity said in its announcement.
Individually, on April 18, 2025, Microsoft introduced a service provider program for its Copilot AI. On-line outlets can apply to combine with the Copilot app to “achieve visibility, purchase extra prospects, and generate gross sales.”
Lastly, since at the least 2024 Google Buying has built-in AI into numerous options and search outcomes.
AI Optimization
AI-powered buying assistants signify issues and alternatives for on-line sellers. A core query for retailers is whether or not AI buying shall be natural or paid.
Perplexity, for instance, has said that it doesn’t earn income for together with Shopify-based merchandise in its outcomes. For the second, it’s an natural promotional channel for on-line retailers.
Equally, Microsoft doesn’t seem to require retailers to pay for inclusion in its program.
Thus if AI instruments don’t cost retailers, the pattern may result in practices just like SEO. On-line sellers would optimize product feeds to match seemingly prompts and in any other case retain conventional search engine marketing ways.
Paid Inclusion
It is usually doable that retailers pays to listing merchandise in an AI buying assistant or a premium tier.
Fee may have a number of kinds. Sellers may construct an AI storefront not not like Amazon Vendor Central. A month-to-month payment may present entry to the platform and allow direct product listings.
Alternatively, retailers may listing merchandise through a feed or platform integration after which pay for featured merchandise, which could embody an add-to-cart hyperlink or click-to-buy function, just like ChatGPT’s obvious integration with Shopify.
Retailers would presumably deal with paid inclusions like different promoting channels, weighing buyer acquisition prices towards common order worth or buyer lifetime worth.
Fragmented or Concentrated?
A second consideration for the forthcoming AI buying pattern is whether or not the market shall be fragmented or concentrated.
The market can be fragmented if the varied AI instruments developed their very own product discovery and indexing instruments. Retailers would offer product feeds to ChatGPT, Copilot, Perplexity, Grok, and others individually or through a feed distribution device.
Conversely, if it developed strategic partnerships with high AI suppliers, Shopify may focus AI buying on its platform. Retailers would work with one device — Shopify — and disseminate product information to all main AI platforms.
