The Boston Consulting Group gives technique and advisory providers to enterprises worldwide. The agency’s occasional “Shopper Radar Survey” queries world buyers to review their behaviors, preferences, and sentiments.
In February 2025, BCG surveyed 7,285 shoppers within the U.S., the U.Ok., Germany, France, Japan, China, India, and Brazil, soliciting their views on tariffs.
Most surveyed shoppers anticipate that tariffs will negatively influence them.
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In line with the survey, a minority of shoppers suppose their nation will profit from tariffs.
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As well as, shoppers who assist tariffs typically have a detrimental monetary outlook.
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Furthermore, no age-group majority helps tariffs. Millennials are the highest supporters at 40% of respondents.
