For 19 years, Deloitte has printed survey outcomes on American shoppers’ use of digital media. This 12 months’s report, “2025 Digital Media Tendencies,” issued in March, focuses on the rise of social platforms in media and leisure, as revealed in Deloitte’s October 2024 survey of three,595 U.S. shoppers throughout all age teams.
On common, U.S. shoppers spend round six hours every day partaking with media and leisure content material, though the kinds of actions differ throughout generations.
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The research additionally reveals that buyers favor Sensible TVs for watching TV reveals and flicks, whereas favoring cell gadgets for social media scrolling and long- and short-form movies.
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Moreover, Gen Z and Millennial respondents discover social media content material extra related and really feel a stronger private connection to the creators.
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Furthermore, youthful shoppers surveyed categorical curiosity in seeing their favourite on-line creators transition into extra conventional content material kinds.
