A current examine from Ahrefs stated that AI-generated content material doesn’t harm your Google rankings. And whereas the examine actually exhibits this to be true, there are many websites that overdid it with AI-generated content material and noticed their Google rankings massively decline in the long term.
The examine checked out 600,000 pages, 100,000 random key phrases and the highest 20 rating URLs and got here up with the conclusion that “86.5% of top-ranking pages comprise some quantity of AI-generated content material.”
The important thing right here is “some” and naturally, you do not know how good the AI-detection is (not saying it is not good however nonetheless, I do not know).
Right here is the information from the examine:
- 4.6% of pages had been categorized as “pure AI.”
- 13.5% had been categorized as “pure human.”
- 81.9% had been categorized as a mixture of two.
They even broke down the extent of combined AI:
- 13.8% confirmed minimal AI use (1-10% of the web page content material was categorized as AI)
- 40% confirmed average AI use (11-40%)
- 20.3% confirmed substantial AI use (41%-70%)
- 7.8% confirmed dominant AI use (71%-99%)
Here’s a pie chart displaying the way it all ranked:
As a reminder, Google softened its stance on AI content material and translated content material utilizing AI.
Glenn Gabe then shared some examples of a website that acquired destroyed for overdoing it with AI-generated content material:
Please don’t learn this publish and run to publish AI-generated content material at scale. There’s nuance with this matter that I consider the publish misses… There are numerous examples of websites that acquired destroyed through broad core updates or spam updates that went down the trail of closely utilizing AI… pic.twitter.com/uf2Wic2XiR
— Glenn Gabe (@glenngabe) July 7, 2025
Personally, I virtually by no means use AI to jot down my content material right here. If I do, I might doc that, which I’ve finished I feel twice earlier than. I additionally assume if I used AI to jot down the content material on this website, you’d all decide up on it in a second. Not that it’s a dangerous factor, assuming I assessment and validate what AI wrote. Nevertheless it would not have my character and brevity that I take advantage of for my content material. Oh, plus, I do know you all love the typos.
If you’ll use AI, use it in a accountable approach and do not simply use it 100% for all of your content material and by no means have a look at the content material earlier than it’s revealed.
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