A complete of 46.6 million wearable band units had been shipped throughout the January 1 – March 31 interval, in response to Canalys because the market grew 13% on the yearly foundation. The most recent reviews, which teams sensible bands and smartwatches, exhibits Xiaomi because the world’s prime vendor with 8.7 million shipments and a 19% market share.
Xiaomi noticed spectacular 44% annual progress in shipments because the model up to date its Sensible Band and Watch sequence and likewise launched extra inexpensive Redmi sequence merchandise. The Redmi Band 5, specifically, was one of many best-selling wearables throughout the Q1 interval.
Apple got here in second place with an estimated 7.6 million shipments and a 16% market share. Huawei got here in third place with 7.1 million shipments and a 15% market share, due to sturdy demand for its Watch GT and Watch Match sequence units.
International wearable manufacturers shipments Q1 2025
Samsung shipped 4.9 million wearables, incomes an 11% market share due to strong progress in rising markets. Garmin rounded out the highest 5 with its 1.8 million shipments, incomes it a 4% market share.
Canalys additionally carried out a client research in Europe on the elements thought-about by customers when shopping for a smartwatch. Worth and battery life had been the 2 most vital elements for shoppers, unsurprisingly. Well being-tracking options, model identify and design had been the opposite principal elements in selecting a wise wearable. Apparently sufficient, sport options had been among the many much less vital deciding elements.
Wanting forward, Canalys predicts that ecosystem integration and post-purchase companies will stay the main fields of competitors within the wearables market. Subscription-based fashions will likely be key to driving consumer engagement and model revenues.
