The variety of European customers of procuring platform Shein remains to be rising, however not quickly. From August final yr by January this yr, a median of just below 156 million Europeans actively used the platform every month. That’s 6.9 p.c greater than within the six months earlier than. Most guests come from France.
This emerges from a brand new transparency report revealed by the Chinese language firm underneath the Digital Providers Act. It’s the fourth time that Shein, one of many Very Giant On-line Platforms in response to the European Union’s definitions, has disclosed figures on month-to-month customers on this manner.
10 million new customers
For the interval from 1 August 2025 to 31 January, Shein studies 155,740,287 ‘common month-to-month lively recipients’ within the EU, over 10 million greater than within the months from February by June final yr. In Germany the rise was once more the strongest, with practically 2.3 million extra customers.
In Germany, 2.3 million Shein customers have been added
On common, Shein attracted 22.2 million customers monthly from Germany. By that measure the nation ranks fourth, behind France (28.2 million), Spain (27.3 million) and Italy (25.0 million). By way of income, nonetheless, Germany has for years been Shein’s main European market. Based on the latest figures it’s the firm’s second-largest market general, behind america and forward of the United Kingdom.
Progress fee
In share phrases, Shein grew the quickest in Belgium in the latest interval, rising 16.2 p.c to 4.6 million customers. Strong progress, however not spectacular. Within the comparatively small markets of Malta, Slovenia and Latvia the variety of customers declined. General progress within the EU, at 6.9 p.c, has slowed. Within the earlier reporting interval the expansion fee was 11.6 p.c.
General progress within the EU has slowed
Shein has just lately developed a European logistics heart in Poland, which exterior gross sales companions also can use. Based on the corporate, the hub strengthens its long-term dedication to the area, permitting quicker and extra dependable service for patrons throughout Europe.
