Bosch Bytes happened in Athens on 20 March 2025, bringing collectively professionals and thought leaders from numerous industries for an unique occasion. After the occasion, Jim Morrish caught up with Andreas Wolter, Regional Head Europe at Bosch Software program and Digital Options (SDS) to search out out extra in regards to the occasion and its key messages and takeaways.
JM: Andreas, are you able to inform me just a little extra about Bosch Bytes Athens 2025?
AW: After all! Bosch Bytes is an unique occasion collection designed for forward-thinkers, business specialists, and decision-makers shaping the way forward for expertise and enterprise. Hosted by Bosch Software program and Digital Options, the newest version happened in Athens on 20 March 2025, bringing collectively thought leaders from throughout Europe to discover how digital options are reworking economies and societies. This was truly our second version – the primary was additionally held in Athens in Might 2024 and we’re very joyful to see the collection kicking off this yr.
The occasion was structured round 4 main themes: Cybersecurity, AI, Sustainability, and #SmarterDigital. Every subject featured concise, high-impact keynote displays adopted by dynamic panel discussions. A significant focus was on how European firms can leverage rising laws round sustainability, cybersecurity, and AI to drive innovation reasonably than seeing them as obstacles.
We had an unbelievable turnout, with round 150 attendees on-site and a powerful lineup of 17 audio system. The viewers was various – 36% got here from the Expertise and IT sector, which wasn’t stunning given the themes, however we additionally noticed 13% from media and communication, 7% from universities and analysis, 5% from power and infrastructure, and 4% from pharma, with the remaining spanning numerous different industries. This business variety actually enriched the discussions.
Our speaker lineup was equally spectacular, that includes business leaders corresponding to Amazon Internet Companies and Hewlett Packard Enterprises, key regulatory our bodies just like the European Union Company for Cybersecurity, and progressive gamers like Dryad Networks and Libelium. We additionally had robust illustration from the Greek tech ecosystem. The mix of world companies, startups, and policymakers made for actually participating and insightful discussions—and that’s precisely what Bosch Bytes is about.
JM: Why did you host the occasion, and why Athens?
AW: Whereas Bosch is broadly recognised for dwelling home equipment, we additionally provide main enterprise software program options. Bosch SDS is a world group of expertise pioneers serving to our shoppers alongside their steady digitalisation journeys, making certain that these are steady, sustainable, relentless and related. We might help shoppers to undertake X-as-a-service enterprise fashions, lengthen Product Lifecycle Administration with digital twins and digital threads to boost buyer experiences, and assist to drive sustainability-by-design for the round financial system.
Bosch Bytes was created as a novel platform for exchanging concepts, discovering digital improvements, and tackling the important thing challenges of digital transformation throughout Europe. We needed this occasion to set the agenda – fostering knowledge-sharing, studying, and significant discussions.
For instance, our audio system debated rising AI laws, with some endorsing the present strategy whereas others prompt different fashions. That is precisely what we aimed for – open, thought-provoking discussions that problem current narratives.
One other spotlight was giving a platform to Dryad Networks, an organization creating expertise to detect and forestall wildfires. Why? As a result of it’s an amazing instance of tech making the world a greater place.
Our focus has been on creating an setting that fosters open, expert-led conversations about actual business challenges.
And as for Athens, nicely – it’s quick turning into a major expertise hub, significantly in AI. The standard of training is excessive, language capabilities are robust, and the tech scene is rising quickly. Plus, we noticed robust business illustration right here, making it an excellent location And naturally, the climate isn’t dangerous both.
JM: Out of your perspective, how did the occasion go?
AW: I’d say it exceeded expectations. The power within the room was incredible, and the extent of engagement – from each audio system and attendees – actually stood out. We saved the tempo quick, which helped keep a excessive degree of interplay and sparked insightful discussions.
We additionally acquired constructive suggestions, from each audio system and attendees. Individuals appreciated the discussions and the stability we struck between keynote classes, panels, and networking alternatives.
And naturally, the venue additionally contributed to the expertise. Internet hosting it on the Lighthouse of the Stavros Niarchos Basis Cultural Middle added one thing particular. On one aspect, you had views of the Aegean Sea and the islands, and on the opposite, the Athens skyline and the Parthenon—an inspiring setting for conversations in regards to the future.
Credit score to the organising staff as nicely – the occasion logistics and planning acquired nice suggestions, which is at all times essential to a clean expertise.
JM: What’s subsequent for Bosch Bytes?
AW: Proper now, we’re already planning our subsequent Bosch Bytes occasions! Denmark is up subsequent on Might 27, 2025, adopted by the UK in October.
Whereas sustainability will stay a key theme throughout all areas, every occasion could have a tailor-made focus particular to the placement, their industries and the demand we’re seeing there. In Denmark, we’ll spotlight cybersecurity, quantum expertise, and operational service fashions. The UK occasion—although nonetheless a bit additional out—will deal with sustainability and cybersecurity, with a powerful emphasis on AI and Operational Expertise.
Past that, we’ll be saying extra areas quickly, however our focus will stay on Europe, with content material tailored to every market. The objective is to maintain Bosch Bytes evolving whereas staying true to its objective: fostering significant discussions that form the way forward for digital transformation.
