ECDB presents a brand new rating of the Dutch ecommerce market, primarily based on gross merchandise worth per area identify. The highest 10 contains 4 Dutch and three Chinese language gamers. What’s placing is that the latter are rising a lot sooner. We got a preview.
ECDB is a well known writer of ecommerce statistics, which compiles worldwide rankings primarily based on transaction knowledge below the slogan “Comply with the Cash.” The German firm has launched a new calculation technique, that mixes its personal gross sales (first-party) and platform gross sales (third-party). This permits the rankings to offer an summary of gross merchandise worth, together with VAT.
Prime 10 on-line shops within the Netherlands
Under is the highest 10 of Dutch spending per web site:
| Rating | Area | Spending (GMV, euros) | Development score |
| 1 | Bol.com | 5.17 billion | Stagnation |
| 2 | Amazon.nl | 3.70 billion | Development |
| 3 | Ah.nl | 1.74 billion | Development |
| 4 | Coolblue.nl | 1.73 billion | Stagnation |
| 5 | Aliexpress.com | 1.72 billion | Robust progress |
| 6 | Zalando.nl | 1.18 billion | Robust progress |
| 7 | Shein.com | 1.14 billion | Robust progress |
| 8 | Temu.com | 1.07 billion | Robust progress |
| 9 | Vinted.nl | 811.2 million | Robust progress |
| 10 | Jumbo.com | 781.6 million | Stagnation |
The brand new record from ECDB is led by bol. Since 2016, the Utrecht-based firm has been on the high of the Twinkle100, the well-known rating of ecommerce firms within the Netherlands. To additional illustrate bol’s dominant place within the nation: within the three years earlier than that, mother or father firm Ahold (now Ahold Delhaize) was on the high of the record.
Amazon is gaining floor
In keeping with ECDB, Dutch internet buyers spent just below 5.2 billion euros on bol.com final yr. Amazon follows with a niche of virtually 1.5 billion euros, however this solely contains spending by Dutch customers on Amazon.nl. Since Dutch customers additionally store on Amazon.de and Amazon.com, for instance, the precise influence of the American firm is larger, and the hole with bol is smaller.
That Amazon is rising rapidly within the Netherlands, maybe extra so than beforehand thought, was already clear from an earlier ECDB rating for 2023. In keeping with the new record, Amazon.nl was greater than twice as giant by way of buying and selling quantity as its closest opponents ah.nl, coolblue.nl, and aliexpress.com in 2024. They’re very shut to one another.
Amazon stays far forward of Albert Heijn and Coolblue
To additional illustrate the relationships on the high: mixed, the domains of Albert Heijn, Coolblue, and AliExpress generate solely barely extra quantity than bol does by itself.
Development pattern
An fascinating characteristic of the record is the expansion score that ECDB assigns to the highest 10 gamers, proven within the final column of the desk. There are three classes: stagnation, with progress of as much as 5 p.c; progress, with a rise of 5 to fifteen p.c; and at last sturdy progress, with a minimal enhance in buying and selling quantity of 15 p.c.
Of the 4 Dutch gamers on the record, solely Albert Heijn managed to attain “progress” final yr, though its on-line subsidiary bol is on the high of the stagnation class (with a buying and selling quantity progress of 4.1 p.c reported by Ahold Delhaize). Nevertheless, Dutch spending on Amazon.nl, which is American-owned, grew by greater than 5 p.c in line with ECDB.
The 5 different worldwide gamers on the record achieved progress of at the very least 15 p.c. These embrace Germany’s Zalando and Lithuania’s Vinted, which outperformed firms corresponding to Wehkamp and MediaMarkt. By the way, app-only grocery store Picnic shouldn’t be included within the ECDB rating, which is a disgrace.
Chinese language platforms
The record contains three domains of Chinese language firms, of which AliExpress accounts for the best buying and selling quantity within the Netherlands, in line with ECDB. Shein and Temu comply with, with volumes of over a billion euros, every, final yr. This displays the altering preferences of internet buyers within the Netherlands, who, in line with ECDB, now spend extra at overseas than with home gamers.
Temu and Shein generated greater than 1 billion euros in gross sales within the Netherlands
