Final yr, Belgian shoppers spent 17.4 billion euros on on-line purchases. This was a billion euros greater than in 2023, representing a rise of 6.7 p.c. In 2024, Belgians did 1 / 4 of all their spending on-line for the primary time.
That is in response to the most recent Market Monitor from sector federation Becom. In 2023, Belgians spent 16.3 billion euros. This too was a robust enhance in comparison with a yr earlier, up practically 11 p.c. Though on-line spending grew barely slower final yr, ecommerce in Belgium remains to be rising.
Variety of transactions elevated 5%
Final yr, the variety of on-line transactions elevated practically 5 p.c, to 179 million. In comparison with a yr earlier, some 8 million extra transactions had been added. On common, about 97 euros was spent per order.
‘Particularly within the second half of the yr there was an enormous enhance within the quantity of purchases’
“Particularly within the second half of the yr we see an enormous enhance within the variety of on-line purchases. The beginning of the college yr, Black Friday and the end-of-year interval stuffed with presents definitely contribute to this”, says Greet Dekocker, managing director of Becom.
25% of all spending happened on-line
The variety of internet buyers can be rising. Final yr, 96 p.c of Belgians aged 15 and older purchased one thing on-line. Additionally it is notable that for the primary time, 25 p.c of whole shopper spending in Belgium was spent on-line.
In style product classes
When taking a look at how typically Belgians purchased sure product classes, clothes stands out above the others. That’s the place the analysis counted 32.3 million transactions. In second place are video games and playing (24.4 million transactions) and media and leisure companies reminiscent of streaming (18.1 million transactions). Moreover, the survey additionally reveals that insurance coverage, toys and public transportation tickets are more and more being bought on-line.
4 billion euros was spent on on-line journey packages
Journey packages had been spent probably the most (4 billion euros in whole), adopted by airline tickets (2.3 billion euros). However quite a bit was additionally spent on clothes: a whopping 1.7 billion euros.
‘Belgians more and more conversant in on-line procuring’
“Belgians really feel more and more snug procuring on-line. Consequently, they’re spending an increasing number of after they accomplish that. This enhance shouldn’t be solely as a consequence of inflation, which reached 4.3 p.c final yr. The figures verify that ecommerce is turning into more and more entrenched within the shopping for habits of Belgian shoppers. On-line procuring continues to develop in our nation, each regionally and on marketplaces which will embody Chinese language platforms.”
